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What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment Read chapter Read first chapter

2016 | OriginalPaper | Chapter

Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context

Authors : Riza Casidy, Riza Casidy

Published in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Publisher: Springer International Publishing

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This study investigates the role of ‘relevant others’ in influencing illegal downloading behaviour of pop music within the church community context. Specifically, it examines how personal factors (“spirituality”, “moral judgement”, and “attitude towards the church”) and social factors (“facilitating conditions”, “teaching of the church”, and “reference group influence”) affect “attitude towards illegal downloading” that lead to the intention of downloading pop music illegally from the Internet. The Theory of Planned Behaviour will be used as a theoretical foundation of this study. A number of implications for social marketers will be discussed along with future research directions.

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previous chapter The Transition from Complement to Substitute: Determinants of Consumer Disadoption of Old Technologies
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Metadata
Title
Thou Shalt Not Steal: Illegal Downloading Behaviour in a Church Community Context
Authors
Riza Casidy
Riza Casidy
Copyright Year
2016
Book
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Print ISBN: 978-3-319-24182-1

Electronic ISBN: 978-3-319-24184-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-24184-5_101