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2022 | Book

The World in Transition Read chapter Read first chapter

Toolbox Digital Business

Leadership, Business Models, Technologies and Change

Author: Prof. Dr. Ralf T. Kreutzer

Publisher: Springer Fachmedien Wiesbaden

Book Series : Management for Professionals

Part of: Springer Professional "Wirtschaft+Technik" , Springer Professional "Technik" , Springer Professional "Wirtschaft"

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About this book

This book provides important guidelines for the digital transformation process and shows how established companies in particular can use digitization for their strategic further development. It highlights developments in IT and data management, supported by AI, and analyzes how marketing, sales, HR, the corporate organization and controlling must be transformed in the digital age in order to take advantage of these new opportunities as early and comprehensively as possible. The tools offered in this book will support companies in actively shaping the change.

Table of Contents

Frontmatter
1. The World in Transition
Abstract
In order to be able to classify the challenges for achieving digital excellence, we first take a look at the big picture. How has our world developed into a VUCA world? What are the challenges that go hand in hand with this development? What impact does digital Darwinism have on our industry? How can the opportunity and threat situation be determined for your own company? For this purpose, a systematic analysis of the macro-environment is carried out using the PESTEL-analysis. The aspects that need to be taken into account in the development of digital excellence are systematically worked out.
Ralf T. Kreutzer
2. Analysis and Design of a Digital Business Performance
Abstract
This chapter shows which informational foundations need to be gained in advance of the analysis of a digital business performance and which tools can be used for this purpose. In addition, the importance of storytelling in order to take the entire organization along on the journey of digital transformation is made clear. Finally, an innovative concept for analyzing digital business performance is presented and explained in detail so that every company can use this analysis independently.
Ralf T. Kreutzer
3. Eight Fields of Action for Building Digital Excellence
Abstract
The following eight chapters show in detail the steps a company can take to achieve digital excellence. This process starts with the development of visions, objectives, and strategies for the digital age. Concepts for the development and evaluation of business models are then presented. This is followed by ideas for digitizing the value chain. Subsequently, it is explained how the IT infrastructure and the data basis must be designed and which fields of application artificial intelligence offers.
Ralf T. Kreutzer
4. Change Management: Shaping Change Processes Successfully
Abstract
In this chapter, the basics and tools of change management are taught. The most important concepts and tools for the successful management of change processes are presented. Only those who have mastered these basics can successfully shape the process of digital transformation.
Ralf T. Kreutzer
Backmatter
Metadata
Title
Toolbox Digital Business
Author
Prof. Dr. Ralf T. Kreutzer
Copyright Year
2022
Electronic ISBN
978-3-658-37017-6
Print ISBN
978-3-658-37016-9
DOI
https://doi.org/10.1007/978-3-658-37017-6