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Published in:
2020 | OriginalPaper | Chapter
Tools for the Communication of the Sardinian Carnival
Author : Alexandra Fusinetti
Published in: Proceedings of the 2nd International and Interdisciplinary Conference on Image and Imagination
Publisher: Springer International Publishing
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Abstract
This project aims to define the development of a strategic communication plan and visual identity of Sardinian Carnival: Carrasecare.
The specific intent is to promote the event by placing it into the regional policy of tourism promotion as a bridge between it and public, with the aim of increasing its visibility without losing sight of its cultural aspect.
The research explore the concepts of Place Branding and Territorial Marketing and how these affect the national and regional policies of tourism promotion. Then it’s analyzed the current event promotion scenario, also exploring the aspects of Carnivals communication in Italy, proposing a brief analysis on two case studies, getting to the final phase of designing the visual identity system that contains different communication tools, such as graphics, web and multimedia.