Mobile Commerce

The proliferation of mobile devices has made mobile shopping extremely popular among the digital natives. Due to the multitasking nature of mobile devices, users are often disturbed by various interruptions, such as incoming calls, SMSs and APP …

This study aims to conceptualize mobile application usability based on Google’s mobile application development guidelines. A survey instrument is developed and validated to measure the concepts evolved from conceptualization. A three-step formal …

Digital technologies promote active, interactive, collaborative, and immersive learning but the challenge of how to prepare teachers effectively for digital technology utilisation in the instructional process remains a pertinent problem for …

Electronic health records (EHRs) storage in mobile cloud environments has changed in recent years, with mobile devices coupled with cloud computing to allow patient-provider medical data transfers. This sophisticated concept allows low-cost …

The purpose of this chapter is to discuss marketing technologies that we introduced in Chapter 4 in more detail and give audiences an insight into the latest technologies that can be used in marketing.

As Internet use increases and lifestyles begin to transform in various ways, consumers have become more aware of luxury hospitality, which was originally only accessible to high aristocracy. This has led to a unique form of brand worship …

Supply Chain Management (SCM) has emerged as a pivotal element of contemporary business strategies, deftly incorporating advancements in Machine Learning (ML) and Deep Learning (DL) to bolster market performance. In the E-commerce sector, SCM …

Mobile commerce has gained increasing popularity in developing countries in recent years. It has transformed the traditional way of conducting business. Previously, SMEs engaged in face-to-face selling and purchasing of products, however, mobile …