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Published in:
2016 | OriginalPaper | Chapter
Torii: A Novel Attribute-Based Polarity Analysis
Author : Fernando O. Gallego
Published in: Trends in Practical Applications of Scalable Multi-Agent Systems, the PAAMS Collection
Publisher: Springer International Publishing
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In recent years, companies are demanding finer market analysis in order to increase their revenues, improve their products or services, and carry out better marketing campaigns. Most current proposals perform polarity analysis on a message level, that is, they cannot analyse the opinion regarding the different attributes that are referenced in a message.