Tourism Innovation in Spain and Portugal
New Trends and Developments
- 2021
- Book
- Editors
- Prof. João Leitão
- Dr. Vanessa Ratten
- Prof. Vitor Braga
- Book Series
- Tourism, Hospitality & Event Management
- Publisher
- Springer International Publishing
About this book
Tourism is one of the sectors that have undergone substantial change for several decades and in particular due to the restrictions and change in national and international policies since the beginning of the COVID-19 pandemic. This book focuses on how tourism has been innovative, especially in light of these changes, by providing new and novel ways of introducing change into the marketplace. The book focuses on Spain and Portugal, thereby offering an interesting perspective as to how the Iberian Peninsula has adapted based on the new market conditions. This book is the first to focus specifically on these countries and offers an economic geography perspective on tourism innovation. This will provide useful and practical information about how a region has hurt but also thrived in times of global turmoil.
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Table of Contents
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Frontmatter
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Tourism Innovation: A Spanish and Portuguese Perspective
Vanessa Ratten, João Leitão, Vitor BragaThe chapter delves into the crucial role of tourism innovation in Spain and Portugal, highlighting the importance of collaboration between public and private tourism entities. It discusses the necessity of considering the unique cultural and social environments of these countries to understand how innovation shapes the tourism industry. The text also explores the various forms of tourism innovation, from technological advancements to crisis management strategies, and emphasizes the need for further research to understand the specific contexts and challenges of tourism innovation in Spain and Portugal. By offering a comprehensive overview and practical suggestions, the chapter aims to advance the field of tourism innovation and inspire future research and development in these regions.AI Generated
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AbstractThe tourism industry is crucial to the competitiveness of the Spanish and Portuguese economy. This chapter focuses on how tourism is becoming increasingly innovative in order to derive better performance outcomes. The need for a better contextual understanding of tourism based on country contexts will be discussed. This will enable the emergence of an Iberian perspective of tourism innovation that incorporates cultural perspectives evident in Spain and Portugal. Implications for theory development and management practitioners are stated. -
A Real or (Only) Aesthetic Narrative: An Approach to CSR Online Communications from Portuguese Hotels
Vanda Lima, Marisa R. Ferreira, Maria SantosThe chapter delves into the importance of CSR in the hotel industry, focusing on Portuguese hotels with environmental and CSR certifications. It explores the theoretical framework of CSR and its relevance in the tourism sector, particularly in reducing the negative environmental impact of hotels. The methodology involves analyzing the websites and online reviews of 148 hotels to assess their communication of CSR practices. The findings reveal that while many hotels communicate some CSR measures, there is a significant gap in effectively conveying these practices to stakeholders. The chapter also discusses the impact of CSR communication on customer satisfaction and hotel reputation, concluding that more comprehensive and frequent communication of CSR efforts is crucial for hotels to enhance their image and attract eco-conscious customers.AI Generated
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AbstractWithout an effective strategy to interpret and communicate corporate social responsibility (CSR) practices or actions, all the organizations’ efforts can become unnoticed. On one side, we can have a large set of practices that might appear entirely disconnected from the everyday experiences and values of the end customer; on the other side, we might have, only, an aesthetic approach, meaning that customers may be skeptical about the CSR and sustainability effort of an organization, considering it not completely genuine.The main objective of this chapter is finding out how the Portuguese hotels, with some type of environmental or corporate social responsibility certification, (1) communicate their CSR practices or actions to their customers through their websites and (2) whether the online customers’ feedback mentions these CSR practices or actions.The methodology used is qualitative and the study involves the selection of a hotel sample in Portugal that has a certification. The core conclusions show that the hotels do not communicate exhaustively their CSR politics and practices, which may indicate that there is a potential that is not being used properly by the hotels. Regarding user feedback, through the considered online comments, it was found that few comments mention sustainable practices, which may be associated with the lack of knowledge about the hotel commitment to CSR. -
Cooperation Networks in Tourism and Hospitality: An Analysis Applied to Health and Wellness Tourism Product in Portugal
Vítor Manuel Pinto de Figueiredo, Ricardo Jorge da Costa Guerra, Eduardo Cândido Cordeiro GonçalvesThis chapter delves into the critical role of strategic alliances and networks in the tourism and hospitality sector, particularly in the context of health and wellness tourism in Portugal. It begins by contextualizing the importance of partnerships in achieving competitive advantages and discusses how these alliances can transform the tourism landscape. The study is based on interviews with directors of health and wellness companies, providing insights into the perceptions and practices related to partnerships and their impact on destination development. The analysis covers the types of services offered by thermal spas, the extent of partnerships with local stakeholders, and the motivations behind these collaborations. Notably, the study highlights the need for integrated planning and strategic partnerships to enhance the quality and competitiveness of health and wellness destinations. The findings suggest that while partnerships are recognized as beneficial, there is still room for improvement in the quality of the offer and the formalization of these collaborations. The chapter concludes by emphasizing the importance of networking and partnerships in the sustainable development of businesses and destinations, offering valuable insights for policymakers and industry stakeholders.AI Generated
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AbstractThis chapter aims to characterize health and wellness cooperation networks in Portugal, identifying cooperation habits, relationship structure, and tourism and hospitality stakeholder’s perception of the importance of network structures at the local and regional levels. To attain this objective, a quantitative approach was chosen, using structured questionnaires for the Portuguese thermal spa managers. Despite all cases establishing some degree of cooperative relationships, the results obtained demonstrated differences in quantity, diversity, and types of relationships established among public and private stakeholders. Based on the evidence obtained, it is also concluded that cooperation relationships are seen by the interviewees as a good path to organizations that operate in inland and low-density territories, presented, most of the times, as “weaker” in base resources for development, where the building capacity of organizations should be closely linked to “integrated strategies of valorization of resources,” and this orientation differentiates the elaboration and placing of the tourism product in the market. As presented in the Portugal’s Tourism Strategy 2027, this is a strategic axis of action that involves the consolidation of “networks and connectivity” that facilitate cross-sectoral promotion and the affirmation of “strategic assets” of Portuguese tourism. -
A Perspective of Competitiveness and Tourist Innovation in the Hotel Sector of Madeira Island
Sérgio J. TeixeiraThe chapter delves into the critical role of innovation in maintaining Madeira's competitiveness as a top global destination. It examines the factors that drive tourism innovation and the strategic positioning that has led to Madeira's success. By analyzing the push and pull factors that attract tourists, the chapter highlights the unique attributes of Madeira that set it apart from other destinations. The discussion also includes a comparative analysis of Madeira with other peripheral destinations, providing valuable insights into the variables that contribute to competitiveness. This comprehensive exploration of Madeira's tourism landscape offers practical implications for hotel and tourism management, making it a must-read for professionals seeking to understand the dynamics of competitive destinations.AI Generated
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AbstractThe characterization of tourism competitiveness in a given location is a relevant topic, both in the analysis of the current situation of tourism activity and in planning and development. The aim of this chapter is to reference scientific publications taking into account the knowledge underlying this theme and to give notoriety to this theme, describing the factors that trigger and condition this competitiveness. The indispensability of tourism innovation and the positive and negative impact that the region has on this phenomenon will be addressed. In addition, we will discuss the need to provide services of excellence and quality to promote a competitive advantage in relation to other countries. Finally, the attractive status that RAM has in relation to other countries will be revealed. The study addresses some literary criticisms that respond to the tourist competitiveness of the Autonomous Region of Madeira. This analysis counted on the collaboration of chapters and papers published between 2016 and 2019. The results show how the intellectual structure on regional competitiveness influences tourism and is influenced by four crucial characteristics: the environment in which tourism is inserted, the infrastructure network of transport and hospitality, innovation, price competitiveness, and the culmination of comparative advantages reflected by the nature and culture of the destination. -
Innovation on Research Methods: Geotagged Photos as a Proxy Tool to Map Heritage and Cultural Ecosystem Services Hotspots
António Azevedo, Maria Pilar Munõz Duenas, Guillermo Bastos CostasThis chapter introduces the concept of 'Cultural Ecosystem Services' (CES) and their significance in coastal areas, particularly in La Guardia, Galicia, Spain. It highlights the gap in research on CES related to intangible values and proposes a methodological approach using geotagged photos from social media platforms like Flickr to map and classify CES hotspots. The study identifies key heritage elements and proposes thematic tourism routes to enhance visitor experiences and promote sustainable coastal tourism. The chapter concludes with managerial implications for public decision-makers, tourism operators, and entrepreneurs, emphasizing the importance of engaging stakeholders in the implementation of these routes.AI Generated
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AbstractThis chapter aims to assess the most relevant coastal cultural ecosystem services (CES) hotspots, in the site selected as case study, La Guardia (Spain). This proposes an innovative research method using geotagged photos from the social media platform Flickr as a proxy tool for mapping CESs of a territory. The authors were able to extract 1294 photos taken between 2004 and 2019 within a radius of 10 km from the center of La Guardia. The content analysis of the titles’ words allowed the identification and classification of natural, man-made, and biotic landscape attributes and their esthetical and recreational CES. Valuating some examples of material and immaterial heritage the chapter suggested some (multi)thematic coastal tourism storyways: (1) Hiking/Landscape photography; (2) Nautical/maritime activities; (3) Cultural heritage route; (4) Industrial tourism route; (5) Gastronomy and wine; (6) Nature observation; (7) Spiritual/Dark tourism; and (8) Intangible cultural heritage route. Public decision-makers, destination marketing organizations, tourism operators, and business entrepreneurs may use this mapping methodology, linked to tourists’ journeys, to support their operational locations and their activities portfolio. -
Green-Sphere Circular Experiences and Well-Being Along the Road: Portugal from North to South
Sérgio Nunes, Philip Cooke, Helena GriloThe chapter discusses the failures of traditional tourism models and their negative impacts on the environment and society. It introduces a political proposal to revitalize the National Road 2 (NR2) in Portugal through a shared governance territorial innovation model (SG_TIM), incorporating Glamping Knowledge, Forest Baths, and Digital Nomads. This model aims to create sustainable, inclusive, and economically viable tourism experiences, addressing the challenges posed by the pandemic and promoting a more resilient future for Portugal's tourism sector.AI Generated
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AbstractTraditional tourism models are exhausted, whether for economic, social or environmental reasons. Resource-consuming models at a higher rate than replacement, auratic, mimetic, dark, unsustainable, fragile and low-skilled. The negative impacts of tourism are well documented in the literature, since the impacts on global environmental change (UNWTO-UNEP-WMO 2008; Hall 2009; Gössling et al. 2010; OECD-UN Environment 2011; Scott et al. 2011; Gössling et al. 2015; Lenzen et al. 2018) and other major impacts on real estate prices, loss of social networks, increased crime, overuse of local infrastructures (Shen et al. 2020), biosecurity issues (Hall 2015), urban and political transformations (Garcia-Ayllon 2018) and different aspects of ‘Overtourism’ (Koens et al. 2018; Séraphin et al. 2019; Milano 2019; Frey and Briviba 2021). Accordingly, they also contribute to the growing phenomenon of ‘tourism fatigue’ by urban residents of cultural magnets like Venice and Barcelona but latently and now openly signalled in rural and coastal resorts like Snowdonia, Cornwall and Scotland in UK, where residents have been in open revolt against tourists and second home owners seeking refuge from COVID-19 in the congested cities in which they are primarily resident. One of the most prominent examples of such a mobilization was the so-called Tourists Go Home movement, which emerged in 2014 in Spain accompanied by warnings to that effect. -
Determining Factors in the Choice of Apartments in Portugal: A Confirmatory Factor Analysis
Fernando Tavares, Eulália Santos, Vasco Tavares, Vanessa RattenThe chapter 'Determining Factors in the Choice of Apartments in Portugal: A Confirmatory Factor Analysis' delves into the critical factors influencing apartment choices in Portugal. It begins by highlighting the significant impact of the housing market on the country's economic evolution, particularly in the context of the COVID-19 pandemic and its effects on family indebtedness. The study employs a confirmatory factor analysis to examine preferences regarding apartment block locations and the utilization of common areas. It also assesses the importance of proximity to public services, commercial stores, and the impact of externalities on housing value. The research underscores the growing trend of sustainable real estate investments and the importance of urban rehabilitation policies in shaping housing values. The empirical results provide valuable insights into the preferences and concerns of apartment buyers, making this chapter a must-read for those interested in the Portuguese housing market.AI Generated
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AbstractBuying housing is often the biggest transaction in the families’ lives. Therefore, this is an important reason to know and to study the determining factors of that purchase. This chapter aims to analyze which factors contribute to the choice of apartments in Portugal the most. To carry out this study, a quantitative methodology based on a questionnaire survey which analyzes both the determining factors in the choice of apartments and the sociodemographic profile was used. The sample is composed of 646 individuals who were looking for an apartment in different regions of mainland Portugal. The results show that the determining factors scale in the choice of apartments presents largely adequate levels of validity and reliability, being composed of four factors: negative externalities, positive externalities, businesses located on the ground floor, and rational interest in proximity to public services. The results also identify that the positive externalities contribute significantly to the apartment’s choice. In Portugal, there is no study with this depth about this subject. The validation of an assessment scale of determining factors in the choice of apartments in the Portuguese real estate market is ground-breaking. This study is expected to contribute to the expansion of scientific knowledge in this theme and to help real estate developers meet their customers’ preferences. -
Hospitality in Holiday Rentals: Guest Satisfaction
Mariana Madeira, Susana Silva, Teresa PatacoThis chapter delves into the intricacies of hospitality within the holiday rentals sector, focusing on how it influences guest satisfaction. It begins by comparing holiday rentals to traditional hotels, highlighting the unique benefits and challenges of this accommodation type. The chapter then examines the historical evolution and contemporary definitions of hospitality, emphasizing its role in creating social bonds and meeting guest needs. Satisfaction is identified as a key factor in the hospitality industry, with the chapter exploring the various elements that contribute to guest satisfaction, including service quality, room quality, and staff performance. The study also presents a methodology for quantitatively assessing the impact of hospitality on guest satisfaction in holiday rentals, with a focus on differentiating tangible and intangible factors. Through a detailed analysis of survey data, the chapter provides insights into the dimensions of hospitality that most significantly impact guest satisfaction, making it a valuable resource for professionals seeking to enhance guest experiences in the holiday rental sector.AI Generated
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AbstractHoliday rentals, which have grown exponentially over the past few years, are considered an informal type of accommodation in traditional houses, as opposed to the typical hotel industry. The concept of hospitality in holiday rentals has recently enticed more interest because the offer and service made available have become more personalised and, in some cases, even unique, resulting in guest satisfaction. This type of accommodation also facilitates a more genuine experience with the country’s and its people’s best known and most appreciated characteristics. Therefore, this study aims at understanding how hospitality impacts guest satisfaction in privately owned accommodation.Our quantitative, cross-sectional study consisted of a survey of 77 guests (both genders), with an average of 48 years (SD = 13.6). The data were analysed with IBM SPSS, version 24.0.The results did not show any direct relation between hospitality and the guests’ overall satisfaction. However, some dimensions of hospitality, such as customisation of service and guest/host relation, had influence on the quality of service provided during the stay at holiday rentals, which is in itself a key factor for satisfaction. -
Surfing the Innovation Waves: Surf Tourism in Portugal
Exploring the Nexus of Sport, Tourism, and Innovation Laura BradshawThe chapter delves into the nexus of sport, tourism, and innovation through the lens of surf tourism in Portugal, focusing on the sustainability and economic impact on host communities. It explores the case studies of Nazaré and Ericeira, two renowned surf spots, and discusses the challenges and opportunities for sustainable surf tourism. The chapter also highlights the importance of managing inter-seasonal demand and carrying capacities to ensure the long-term sustainability of surf tourism in Portugal.AI Generated
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AbstractThis chapter explores the collective ideas and narratives nested around surf tourism, unveiling the social, economic, and environmental impact on host communities and the sustainability of surf tourism, applied to two world-renowned Portuguese surf spots; Nazaré and Ericeira. The review of the related tourism literature raises awareness of the sport, tourism, and innovation opportunity to policymakers in the context of a highly entrepreneurial country, highlighting the benefits that surf tourism brings to sustainable growth, positioning surf tourism as an innovation product. -
Exploring the Impacts of Innovation on the Business Efficiency of Small- and Medium-Sized Hotel Enterprises: Empirical Evidence from Spain
Alfonso Expósito, Isidoro Romero, Edel Lapuente-MombielaThe chapter delves into the effects of innovation on the efficiency of small- and medium-sized hotel enterprises (SMHEs) in Spain. It categorizes innovation into product/service, process, organizational, and marketing types, and examines how these innovations impact sales increase and cost reduction. The study uses a 2016 survey of Spanish SMHEs to test hypotheses regarding the positive impacts of innovation. The findings reveal that product/service innovation and certain types of marketing innovation significantly increase sales and reduce costs, thereby enhancing business efficiency. This detailed analysis provides valuable insights for strategic management and policy-making in the hospitality sector.AI Generated
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AbstractThis study analyses the impact of various types of innovation (product, process, organisational, and marketing innovation) on the business efficiency of small- and medium-sized hotel enterprises (SMHEs). Innovation in new products/services, support activities for the internal processes, sales channels or new positioning techniques for the product in the market, and methods for the establishment of prices all exert positive effects on the business efficiency of SMHEs in terms of sales growth and/or reduction of operating costs. These findings provide significant information for the design of effective innovation strategies in SMHEs.
- Title
- Tourism Innovation in Spain and Portugal
- Editors
-
Prof. João Leitão
Dr. Vanessa Ratten
Prof. Vitor Braga
- Copyright Year
- 2021
- Publisher
- Springer International Publishing
- Electronic ISBN
- 978-3-030-80733-7
- Print ISBN
- 978-3-030-80732-0
- DOI
- https://doi.org/10.1007/978-3-030-80733-7
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