2015 | OriginalPaper | Chapter
Toward a New Export Intermediary: Export Trading Companies in the United States
Authors : Lyn S. Amine, S. Tamer Cavusgil, A. Coskun Samli, John R. Nevin
Published in: Proceedings of the 1985 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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In this paper we identify emerging trends in U.S. export trading company activities and develop scenarios for future ETC growth. Insights are presented from the experience of the Japanese general trading companies. Shortcomings of the U.S. ETC legislation are assessed along with their implications for the future. A 10-step planning framework for ETCs is presented and the issue of what makes for a viable U.S. ETC is discussed.