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1976 | OriginalPaper | Chapter

Towards a Theory of Consumer Behaviour

Author : Michael J. Baker

Published in: Marketing

Publisher: Macmillan Education UK

Included in: Professional Book Archive

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Consumer behaviour is a comparatively new field of study. In this chapter is presented a historical perspective of the development of interest in this area, followed by a consideration of the current search for a general framework for analysis of consumer actions, based upon concepts and models borrowed from a variety of source disciplines. An exposition of the major comprehensive models which have now been constructed completes the outline of the theoretical basis.

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Metadata
Title
Towards a Theory of Consumer Behaviour
Author
Michael J. Baker
Copyright Year
1976
Publisher
Macmillan Education UK
Book
Marketing

Print ISBN: 978-0-333-19821-6

Electronic ISBN: 978-1-349-15703-7

Copyright Year: 1976

DOI
https://doi.org/10.1007/978-1-349-15703-7_4