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2023 | OriginalPaper | Chapter

9. Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and Reminiscence

Authors : Matthew Freeman, Anthony N. Smith

Published in: Transmedia/Genre

Publisher: Springer International Publishing

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Abstract

This chapter analyses the emerging trend of using deepfake apps as part of transmedia marketing, which we contextualise via research into artificial intelligence. Using the film Reminiscence (2021) and its accompanying deepfake app as a case study, this chapter considers what deepfake technology means to our understanding of science fiction. We argue that the emergence of deepfakes—and AI more generally—has obliterated the former divide between ‘science’ and ‘fiction’, fully amalgamating the tensions at the heart of this genre.

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previous chapter Transmedia War: Virtual Reality, Genre Embodiment and The Day the World Changed

next chapter Conclusion: Towards a Conceptual Framework of Transmedia Genre

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Title: Transmedia Science Fiction: Deepfake Technology, Genre Fictioning and Reminiscence
Authors: Matthew Freeman
Anthony N. Smith
Publisher: Springer International Publishing
Book: Transmedia/Genre
Print ISBN: 978-3-031-15582-6

Electronic ISBN: 978-3-031-15583-3

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-15583-3_9