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Published in:
Media Convergence Meets Deconvergence Read chapter Read first chapter

2017 | OriginalPaper | Chapter

8. Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments

Author : Lothar Mikos

Published in: Media Convergence and Deconvergence

Publisher: Springer International Publishing

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Abstract

Technological change leads to a multiplicity of channels and platforms which deliver audiovisual content. The fragmentation of film and television leads also to fragmented audiences. Diverse audiences use different media platforms to get films and television shows whenever and wherever they want. The chapter deals with two parts of the consequences of digitization in converged media environments: first, the level of cultural developments in textual production, namely transmedia storytelling as an industrial practice to engage audiences with television drama series as multi-layered media texts driven by technological and economic changes, and second, mega-narration as an industrial practice to engage audiences with a story universe as global brand. The article argues that transmedia storytelling is a consequence of media convergence and deconvergence in multi-platform media environments.

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previous chapter Convergent Media Quality? Comparing the Content of Online and Offline Media in Switzerland
next chapter Web 2.0: An Argument Against Convergence
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Metadata
Title
Transmedia Storytelling and Mega-Narration: Audiovisual Production in Converged Media Environments
Author
Lothar Mikos
Copyright Year
2017
Book
Media Convergence and Deconvergence

Print ISBN: 978-3-319-51288-4

Electronic ISBN: 978-3-319-51289-1

Copyright Year: 2017

DOI
https://doi.org/10.1007/978-3-319-51289-1_8