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2023 | OriginalPaper | Chapter

3. Transmedia Western: Lucasfilm, Genre Linking and The Mandalorian

Authors : Matthew Freeman, Anthony N. Smith

Published in: Transmedia/Genre

Publisher: Springer International Publishing

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Abstract

This chapter, which looks at another of Hollywood’s leading entertainment franchises, Star Wars, explores how Disney-owned Lucasfilm has formed franchise connections between Disney-produced content and the Star Wars of old, primarily through genre intertexts and the practice of what we term genre linking. Via an analysis that takes both a textual and cultural approach to the Western genre in relation to the Disney+ series The Mandalorian (2019–), this chapter identifies how genre is used to develop associations between this series and with what is culturally perceived to be the core of the Star Wars franchise: the original Star Wars film trilogy (1977–1983).

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Title: Transmedia Western: Lucasfilm, Genre Linking and The Mandalorian
Authors: Matthew Freeman
Anthony N. Smith
Publisher: Springer International Publishing
Book: Transmedia/Genre
Print ISBN: 978-3-031-15582-6

Electronic ISBN: 978-3-031-15583-3

Copyright Year: 2023
DOI: https://doi.org/10.1007/978-3-031-15583-3_3