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6. Trends im Vertriebscontrolling

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Mario Pufahl
Published in
Vertriebscontrolling
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Trends im Vertriebscontrolling gehen klar in die Richtung des strategischen Vertriebscontrollings und der verbesserten operativen Unterstützung der Vertriebsmitarbeiter. Die meisten mittelständischen bis großen Unternehmen haben ihre Zahlen im Controlling mittlerweile gut im Griff. Die künftige Herausforderung liegt bei diesen Unternehmen eher darin, möglichst schnell auf neue Marktentwicklungen reagieren zu können und durchgeführte Maßnahmen zu kontrollieren, um daraus Potenziale für das künftige Wachstum zu heben.

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previous chapter Vertriebsinformationssysteme (VIS)
next chapter Digitale Vertriebssteuerung in der B2B-Praxis
Title
Trends im Vertriebscontrolling
Author
Mario Pufahl
Copyright Year
2019
Book
Vertriebscontrolling

Print ISBN: 978-3-658-25350-9

Electronic ISBN: 978-3-658-25351-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25351-6_6
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