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5. Tücken von Kennzahlen und Kennzahlensystemen

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Jörg B. Kühnapfel
Published in
Vertriebskennzahlen
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Das Vertriebscontrolling „lebt“ von Kennzahlen. Es ist seine Sprache. Viele andere Instrumente und Methoden, von der Balanced Scorecard über die Benchmarkanalyse bis hin zur Berechnung des Customer Values, basieren auf Kennzahlen und Kennzahlensystemen.

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previous chapter Wie entsteht ein Kennzahlensystem?
next chapter Anwendungsbeispiel: Das Kennzahlensystem eines Spielwarenhändlers
Title
Tücken von Kennzahlen und Kennzahlensystemen
Author
Jörg B. Kühnapfel
Copyright Year
2019
Book
Vertriebskennzahlen

Print ISBN: 978-3-658-24940-3

Electronic ISBN: 978-3-658-24941-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-24941-0_5