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Key Terminology and Evolution of e-Business Read chapter Read first chapter

2020 | OriginalPaper | Chapter

28. Turkcell (A): How to Respond to Digital Disruption?

Authors : Tawfik Jelassi, Francisco J. Martínez-López

Published in: Strategies for e-Business

Publisher: Springer International Publishing

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5 April 2015. Kaan Terzioglu, Turkcell’s CEO, was in a pensive mood on his fifth day on the job. He had just received his first WhatsApp call, which highlighted the challenge his company—Turkey’s largest mobile communications provider—was facing from over-the-top (OTT) service providers. Of Turkcell’s 35 million mobile subscribers, 10 million were WhatsApp users. …

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previous chapter Mary Barra and the Lyft Investment: Leading GM into the Sharing Economy Through Acquisitions
next chapter Turkcell (B): From a Telecom Network Operator to a Customer Experience Provider
Footnotes
1
Turkcell. 19 February 2015. Toygun Onaran. TEB Investment/BNP Paribas
 
2
Turkcell Music was Turkcell’s Spotify equivalent which was later renamed Fizy; Bip was an instant messaging service like WhatsApp; Dergilik was an online publishing platform; and Lifebox was a personal cloud service.
 
Metadata
Title
Turkcell (A): How to Respond to Digital Disruption?
Authors
Tawfik Jelassi
Francisco J. Martínez-López
Copyright Year
2020
Publisher
Springer International Publishing
Book
Strategies for e-Business

Print ISBN: 978-3-030-48949-6

Electronic ISBN: 978-3-030-48950-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-48950-2_28