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2023 | OriginalPaper | Chapter

Umgang mit Zielkonflikten bezüglich neuer Technologien und Märkte durch plattformbasierte Ecosystems

Authors : Heike Proff, Stefanie Salmen

Published in: Towards the New Normal in Mobility

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

In diesem Beitrag soll gezeigt werden, dass sich die zunehmenden Zielkonflikte zwischen einerseits notwendigen Investitionen in neue Technologien des vernetzten, autonomen, geteilten und elektrischen Fahrens und in Wachstumsmärkte außerhalb der Triade und andererseits v. a. dem Druck der Kapitalmärkte auf „asset-light“ Strategien mit geringem Kapitaleinsatz, zwar nicht auflösen lassen, aber durch Zusammenarbeit mit Partnern in strukturellen Ecosystems mediiert werden können.

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Metadata
Title
Umgang mit Zielkonflikten bezüglich neuer Technologien und Märkte durch plattformbasierte Ecosystems
Authors
Heike Proff
Stefanie Salmen
Copyright Year
2023
DOI
https://doi.org/10.1007/978-3-658-39438-7_3

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