Skip to main content
Top

2022 | OriginalPaper | Chapter

Understanding and Learning from User Behavior for Recommendation in Multi-channel Retail

Author : Mozhdeh Ariannezhad

Published in: Advances in Information Retrieval

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

Online shopping is gaining more and more popularity everyday. Traditional retailers with physical stores adjust to this trend by allowing their customers to shop online as well as offline, i.e., in-store. Increasingly, customers can browse and purchase products across multiple shopping channels. Understanding how customer behavior relates to the availability of multiple shopping channels is an important prerequisite for many downstream machine learning tasks, such as recommendation and purchase prediction. However, previous work in this domain is limited to analyzing single-channel behavior only. In this project, we first provide a better understanding of the similarities and differences between online and offline behavior. We further study the next basket recommendation task in a multi-channel context, where the goal is to build recommendation algorithms that can leverage the rich cross-channel user behavior data in order to enhance the customer experience.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 390 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Maschinenbau + Werkstoffe




 

Jetzt Wissensvorsprung sichern!

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

Literature
1.
go back to reference Acquila-Natale, E., Iglesias-Pradas, S.: A matter of value? predicting channel preference and multichannel behaviors in retail. Technol. Forecast. Soc. Chang. 162, 120401 (2021)CrossRef Acquila-Natale, E., Iglesias-Pradas, S.: A matter of value? predicting channel preference and multichannel behaviors in retail. Technol. Forecast. Soc. Chang. 162, 120401 (2021)CrossRef
2.
go back to reference Ariannezhad, M., Jullien, S., Nauts, P., Fang, M., Schelter, S., de Rijke, M.: Understanding multi-channel customer behavior in retail. In: CIKM 2021: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, 1–5 November 2021, pp. 2867–2871. ACM (2021) Ariannezhad, M., Jullien, S., Nauts, P., Fang, M., Schelter, S., de Rijke, M.: Understanding multi-channel customer behavior in retail. In: CIKM 2021: The 30th ACM International Conference on Information and Knowledge Management, Virtual Event, Queensland, Australia, 1–5 November 2021, pp. 2867–2871. ACM (2021)
3.
go back to reference Ariannezhad, M., Yahya, M., Meij, E., Schelter, S., de Rijke, M.: Understanding and learning from user interactions with financial company filings (2021, Under review) Ariannezhad, M., Yahya, M., Meij, E., Schelter, S., de Rijke, M.: Understanding and learning from user interactions with financial company filings (2021, Under review)
4.
go back to reference Chatterjee, P.: Multiple-channel and cross-channel shopping behavior: role of consumer shopping orientations. Market. Intell. Plann. 28 (2010) Chatterjee, P.: Multiple-channel and cross-channel shopping behavior: role of consumer shopping orientations. Market. Intell. Plann. 28 (2010)
5.
go back to reference Chen, C., et al.: Predictive analysis by leveraging temporal user behavior and user embeddings. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 2175–2182. ACM (2018) Chen, C., et al.: Predictive analysis by leveraging temporal user behavior and user embeddings. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 2175–2182. ACM (2018)
6.
go back to reference Faggioli, G., Polato, M., Aiolli, F.: Recency aware collaborative filtering for next basket recommendation. In: Proceedings of the 28th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2020, Genoa, Italy, 12–18 July 2020, pp. 80–87. ACM (2020) Faggioli, G., Polato, M., Aiolli, F.: Recency aware collaborative filtering for next basket recommendation. In: Proceedings of the 28th ACM Conference on User Modeling, Adaptation and Personalization, UMAP 2020, Genoa, Italy, 12–18 July 2020, pp. 80–87. ACM (2020)
7.
go back to reference Gao, F., Agrawal, V., Cui, S.: The effect of multichannel and omnichannel retailing on physical stores. Manage. Sci. (2021) Gao, F., Agrawal, V., Cui, S.: The effect of multichannel and omnichannel retailing on physical stores. Manage. Sci. (2021)
8.
go back to reference Hendriksen, M., Kuiper, E., Nauts, P., Schelter, S., de Rijke, M.: Analyzing and predicting purchase intent in e-commerce: anonymous vs. identified customers. In: eCOM 2020: The 2020 SIGIIR Workshop on eCommerce. ACM (2020) Hendriksen, M., Kuiper, E., Nauts, P., Schelter, S., de Rijke, M.: Analyzing and predicting purchase intent in e-commerce: anonymous vs. identified customers. In: eCOM 2020: The 2020 SIGIIR Workshop on eCommerce. ACM (2020)
9.
go back to reference Hu, H., He, X.: Sets2sets: learning from sequential sets with neural networks. In: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, 4–8 August 2019, pp. 1491–1499. ACM (2019) Hu, H., He, X.: Sets2sets: learning from sequential sets with neural networks. In: Proceedings of the 25th ACM SIGKDD International Conference on Knowledge Discovery & Data Mining, KDD 2019, Anchorage, AK, USA, 4–8 August 2019, pp. 1491–1499. ACM (2019)
10.
go back to reference Hu, H., He, X., Gao, J., Zhang, Z.: Modeling personalized item frequency information for next-basket recommendation. In: Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, 25–30 July 2020, pp. 1071–1080. ACM (2020) Hu, H., He, X., Gao, J., Zhang, Z.: Modeling personalized item frequency information for next-basket recommendation. In: Proceedings of the 43rd International ACM SIGIR conference on research and development in Information Retrieval, SIGIR 2020, Virtual Event, China, 25–30 July 2020, pp. 1071–1080. ACM (2020)
11.
go back to reference Hult, G.T.M., Sharma, P.N., Morgeson, F.V., Zhang, Y.: Antecedents and consequences of customer satisfaction: do they differ across online and offline purchases? J. Retail. 95(1), 10–23 (2019)CrossRef Hult, G.T.M., Sharma, P.N., Morgeson, F.V., Zhang, Y.: Antecedents and consequences of customer satisfaction: do they differ across online and offline purchases? J. Retail. 95(1), 10–23 (2019)CrossRef
12.
go back to reference Hussein, R.S., Kais, A.: Multichannel behaviour in the retail industry: evidence from an emerging market. Int. J. Log. Res. Appl. 24(3), 242–260 (2021)CrossRef Hussein, R.S., Kais, A.: Multichannel behaviour in the retail industry: evidence from an emerging market. Int. J. Log. Res. Appl. 24(3), 242–260 (2021)CrossRef
13.
go back to reference Kooti, F., Lerman, K., Aiello, L.M., Grbovic, M., Djuric, N., Radosavljevic, V.: Portrait of an online shopper: understanding and predicting consumer behavior. In: Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, 22–25 February 2016, pp. 205–214. ACM (2016) Kooti, F., Lerman, K., Aiello, L.M., Grbovic, M., Djuric, N., Radosavljevic, V.: Portrait of an online shopper: understanding and predicting consumer behavior. In: Proceedings of the Ninth ACM International Conference on Web Search and Data Mining, San Francisco, CA, USA, 22–25 February 2016, pp. 205–214. ACM (2016)
14.
go back to reference Le, D., Lauw, H.W., Fang, Y.: Correlation-sensitive next-basket recommendation. In: Proceedings of the Twenty-Eighth International Joint Conference on Artificial Intelligence, IJCAI 2019, Macao, China, 10–16 August 2019, pp. 2808–2814. ijcai.org (2019) Le, D., Lauw, H.W., Fang, Y.: Correlation-sensitive next-basket recommendation. In: Proceedings of the Twenty-Eighth International Joint Conference on Artificial Intelligence, IJCAI 2019, Macao, China, 10–16 August 2019, pp. 2808–2814. ijcai.org (2019)
16.
go back to reference Li, M., Jullien, S., Ariannezhad, M., de Rijke, M.: TREX: a flexible repetition and exploration framework for next basket recommendation (2021, Under review) Li, M., Jullien, S., Ariannezhad, M., de Rijke, M.: TREX: a flexible repetition and exploration framework for next basket recommendation (2021, Under review)
17.
go back to reference Lo, C., Frankowski, D., Leskovec, J.: Understanding behaviors that lead to purchasing: a case study of Pinterest. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Francisco, CA, USA, 13–17 August 2016, pp. 531–540. ACM (2016) Lo, C., Frankowski, D., Leskovec, J.: Understanding behaviors that lead to purchasing: a case study of Pinterest. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Francisco, CA, USA, 13–17 August 2016, pp. 531–540. ACM (2016)
18.
go back to reference Luo, P., Yan, S., Liu, Z., Shen, Z., Yang, S., He, Q.: From online behaviors to offline retailing. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Francisco, CA, USA, 13–17 August 2016, pp. 175–184. ACM (2016) Luo, P., Yan, S., Liu, Z., Shen, Z., Yang, S., He, Q.: From online behaviors to offline retailing. In: Proceedings of the 22nd ACM SIGKDD International Conference on Knowledge Discovery and Data Mining, San Francisco, CA, USA, 13–17 August 2016, pp. 175–184. ACM (2016)
19.
go back to reference Qin, Y., Wang, P., Li, C.: The world is binary: contrastive learning for denoising next basket recommendation. In: SIGIR 2021: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, 11–15 July 2021, pp. 859–868. ACM (2021) Qin, Y., Wang, P., Li, C.: The world is binary: contrastive learning for denoising next basket recommendation. In: SIGIR 2021: The 44th International ACM SIGIR Conference on Research and Development in Information Retrieval, Virtual Event, Canada, 11–15 July 2021, pp. 859–868. ACM (2021)
20.
go back to reference Su, N., He, J., Liu, Y., Zhang, M., Ma, S.: User intent, behaviour, and perceived satisfaction in product search. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 547–555. ACM (2018) Su, N., He, J., Liu, Y., Zhang, M., Ma, S.: User intent, behaviour, and perceived satisfaction in product search. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 547–555. ACM (2018)
21.
go back to reference Sun, L., Bai, Y., Du, B., Liu, C., Xiong, H., Lv, W.: Dual sequential network for temporal sets prediction. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2020, Virtual Event, China, 25–30 July 2020, pp. 1439–1448. ACM (2020) Sun, L., Bai, Y., Du, B., Liu, C., Xiong, H., Lv, W.: Dual sequential network for temporal sets prediction. In: Proceedings of the 43rd International ACM SIGIR Conference on Research and Development in Information Retrieval, SIGIR 2020, Virtual Event, China, 25–30 July 2020, pp. 1439–1448. ACM (2020)
22.
go back to reference Toth, A., Tan, L., Fabbrizio, G.D., Datta, A.: Predicting shopping behavior with mixture of RNNs. In: Proceedings of the SIGIR 2017 Workshop On eCommerce co-located with the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval, eCOM@SIGIR 2017, Tokyo, Japan, 11 August 2017, vol. 2311. CEUR-WS.org (2017) Toth, A., Tan, L., Fabbrizio, G.D., Datta, A.: Predicting shopping behavior with mixture of RNNs. In: Proceedings of the SIGIR 2017 Workshop On eCommerce co-located with the 40th International ACM SIGIR Conference on Research and Development in Information Retrieval, eCOM@SIGIR 2017, Tokyo, Japan, 11 August 2017, vol. 2311. CEUR-WS.org (2017)
23.
go back to reference Wan, M., Wang, D., Liu, J., Bennett, P., McAuley, J.J.: Representing and recommending shopping baskets with complementarity, compatibility and loyalty. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 1133–1142. ACM (2018) Wan, M., Wang, D., Liu, J., Bennett, P., McAuley, J.J.: Representing and recommending shopping baskets with complementarity, compatibility and loyalty. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 1133–1142. ACM (2018)
24.
go back to reference Wang, P., Guo, J., Lan, Y.: Modeling retail transaction data for personalized shopping recommendation. In: Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, 3–7 November 2014, pp. 1979–1982. ACM (2014) Wang, P., Guo, J., Lan, Y.: Modeling retail transaction data for personalized shopping recommendation. In: Proceedings of the 23rd ACM International Conference on Conference on Information and Knowledge Management, CIKM 2014, Shanghai, China, 3–7 November 2014, pp. 1979–1982. ACM (2014)
25.
go back to reference Wen, Y.T., Yeh, P., Tsai, T., Peng, W., Shuai, H.: Customer purchase behavior prediction from payment datasets. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 628–636. ACM (2018) Wen, Y.T., Yeh, P., Tsai, T., Peng, W., Shuai, H.: Customer purchase behavior prediction from payment datasets. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 628–636. ACM (2018)
26.
go back to reference Xia, Q., Jiang, P., Sun, F., Zhang, Y., Wang, X., Sui, Z.: Modeling consumer buying decision for recommendation based on multi-task deep learning. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 1703–1706. ACM (2018) Xia, Q., Jiang, P., Sun, F., Zhang, Y., Wang, X., Sui, Z.: Modeling consumer buying decision for recommendation based on multi-task deep learning. In: Proceedings of the 27th ACM International Conference on Information and Knowledge Management, CIKM 2018, Torino, Italy, 22–26 October 2018, pp. 1703–1706. ACM (2018)
27.
go back to reference Yeo, J., Kim, S., Koh, E., Hwang, S., Lipka, N.: Browsing2purchase: online customer model for sales forecasting in an e-commerce site. In: Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, 11–15 April 2016, Companion Volume, pp. 133–134. ACM (2016) Yeo, J., Kim, S., Koh, E., Hwang, S., Lipka, N.: Browsing2purchase: online customer model for sales forecasting in an e-commerce site. In: Proceedings of the 25th International Conference on World Wide Web, WWW 2016, Montreal, Canada, 11–15 April 2016, Companion Volume, pp. 133–134. ACM (2016)
28.
go back to reference Yu, F., Liu, Q., Wu, S., Wang, L., Tan, T.: A dynamic recurrent model for next basket recommendation. In: Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, 17–21 July 2016, pp. 729–732. ACM (2016) Yu, F., Liu, Q., Wu, S., Wang, L., Tan, T.: A dynamic recurrent model for next basket recommendation. In: Proceedings of the 39th International ACM SIGIR conference on Research and Development in Information Retrieval, SIGIR 2016, Pisa, Italy, 17–21 July 2016, pp. 729–732. ACM (2016)
29.
go back to reference Yu, L., Sun, L., Du, B., Liu, C., Xiong, H., Lv, W.: Predicting temporal sets with deep neural networks. In: KDD 2020: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Virtual Event, CA, USA, 23–27 August 2020, pp. 1083–1091. ACM (2020) Yu, L., Sun, L., Du, B., Liu, C., Xiong, H., Lv, W.: Predicting temporal sets with deep neural networks. In: KDD 2020: The 26th ACM SIGKDD Conference on Knowledge Discovery and Data Mining, Virtual Event, CA, USA, 23–27 August 2020, pp. 1083–1091. ACM (2020)
30.
go back to reference Zhou, M., Ding, Z., Tang, J., Yin, D.: Micro behaviors: a new perspective in e-commerce recommender systems. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 727–735. ACM (2018) Zhou, M., Ding, Z., Tang, J., Yin, D.: Micro behaviors: a new perspective in e-commerce recommender systems. In: Proceedings of the Eleventh ACM International Conference on Web Search and Data Mining, WSDM 2018, Marina Del Rey, CA, USA, 5–9 February 2018, pp. 727–735. ACM (2018)
Metadata
Title
Understanding and Learning from User Behavior for Recommendation in Multi-channel Retail
Author
Mozhdeh Ariannezhad
Copyright Year
2022
DOI
https://doi.org/10.1007/978-3-030-99739-7_56