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2. Understanding Aspirational Talk

  • 2024
  • OriginalPaper
  • Chapter
Published in:
Author
Marie Schwimmer
Published in
Inspire Responsibly
Publisher
Springer Fachmedien Wiesbaden

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Abstract

With growing global environmental and social challenges, corporations increasingly face stakeholder demands to legitimize their actions. To demonstrate that they comply with social norms and retain legitimacy, companies communicate about their corporate responsibility (CR) initiatives and programs. In this context, it is common to articulate visions rather than reflect the organization’s actual behavior, a phenomenon described as aspirational talk.

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previous chapter Introduction
next chapter Business Ethics Perspective on Responsibility
Title
Understanding Aspirational Talk
Author
Marie Schwimmer
Copyright Year
2024
Book
Inspire Responsibly

Print ISBN: 978-3-658-44238-5

Electronic ISBN: 978-3-658-44239-2

Copyright Year: 2024

DOI
https://doi.org/10.1007/978-3-658-44239-2_2
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