2020 | OriginalPaper | Chapter
Understanding How Advertising Gamification Influences Consumers: The Effect of Image Experience and Interactivity
Authors : Yunbo Chen, Huijie Yao
Published in: Advances in Human Factors in Communication of Design
Publisher: Springer International Publishing
Activate our intelligent search to find suitable subject content or patents.
Select sections of text to find matching patents with Artificial Intelligence. powered by
Select sections of text to find additional relevant content using AI-assisted search. powered by