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2021 | OriginalPaper | Chapter

10. Understanding of Individuals’ Intention Toward Car Sharing Usage in the Southeast-Asia Region: From University Students in Thailand and Indonesia

Authors : Yoon-Young Chun, Mitsutaka Matsumoto, Kiyotaka Tahara

Published in: EcoDesign and Sustainability II

Publisher: Springer Singapore

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Abstract

Increased car ownership-levels in Southeast-Asian developing countries may lead to extensive environmental and social issues, thus unsustainable development. Car sharing is one promising approach to change the way people use cars. Socio-demographic, psychological, or infrastructural attributes (variables) are influential factors of transport mode choice and may determine the adoption and diffusion of car sharing services in the Southeast-Asia region. In this article, we focus on several factors that might affect the decision toward car sharing use in the Southeast-Asia region, where car sharing is so far effectively non-existent. This paper presents the result of a preparatory study conducting comprehensive literature reviews and semi-structured interviews performed in Thailand and Indonesia to understand the potentially influential factors for car sharing adoption in the Southeast-Asia region. Based on the preparatory study, this paper also formulates the hypotheses that the identified factors positively (or negatively) influence the car sharing adoption intention. It is hoped that these hypotheses will be further tested by statistical analysis to investigate the interplay among the factors, and car sharing decisions of Southeast-Asian residents. The findings will give us implications for business opportunities and policies to promote environmentally-sustainable car sharing services in the Southeast-Asia region.

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Metadata
Title
Understanding of Individuals’ Intention Toward Car Sharing Usage in the Southeast-Asia Region: From University Students in Thailand and Indonesia
Authors
Yoon-Young Chun
Mitsutaka Matsumoto
Kiyotaka Tahara
Copyright Year
2021
Publisher
Springer Singapore
DOI
https://doi.org/10.1007/978-981-15-6775-9_10