Skip to main content
Disciplines
Automotive Business IT + Informatics Construction + Real Estate Electrical Engineering + Electronics Energy + Sustainability Insurance + Risk Finance + Banking Management + Leadership Marketing + Sales Mechanical Engineering + Materials
Events
DE
EN
Books
Journals
Topic Page
Marketing
Start single access now
Access for companies
EXTENDED SEARCH
Log in
Top
Published in:
What Is Crowdsourcing for Innovation? Read chapter Read first chapter

2020 | OriginalPaper | Chapter

10. Unleashing the Crowd: Overcoming the Managerial Challenges

Authors : Ann Majchrzak, Arvind Malhotra

Published in: Unleashing the Crowd

Publisher: Springer International Publishing

Log in

Activate our intelligent search to find suitable subject content or patents.

search-config
loading …

Abstract

This chapter focuses on the major decisions that need to be made by the managers in organizations that sponsor crowds to solve the organization’s wicked problems. Fundamentally, leveraging unmindcuffed crowds requires solving a paradox: how to manage a crowd that prospers when unmanaged. We break this paradox into five specific challenges managers need to overcome to have a successful crowdsourcing event. We offer specific suggestions for overcoming each challenge.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

  • über 102.000 Bücher
  • über 537 Zeitschriften

aus folgenden Fachgebieten:

  • Automobil + Motoren
  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Elektrotechnik + Elektronik
  • Energie + Nachhaltigkeit
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Maschinenbau + Werkstoffe
  • Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

  • über 67.000 Bücher
  • über 340 Zeitschriften

aus folgenden Fachgebieten:

  • Bauwesen + Immobilien
  • Business IT + Informatik
  • Finance + Banking
  • Management + Führung
  • Marketing + Vertrieb
  • Versicherung + Risiko




Jetzt Wissensvorsprung sichern!

inform now
previous chapter Designing Technology Platforms for Collective Co-Production: Advice When Selecting Crowdsourcing Platforms
next chapter What’s the Future? Managing Organizations as Crowds Enabled by Super-Connectivity and Big Data
Footnotes
1
Steiger, D., Matzler, K., Chatterjee, S., Ladstaetter-Fusseneger, F. (2012). Democratizing strategy: How crowdsourcing can be used for strategy dialogues. California Management Review, 54(4), 44–68.
 
2
Bjelland, O., & Wood, R. (2008). An inside view of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.
 
3
Jeppesen, L., & Lakhani, K. (2010). Marginality and problem-solving effectiveness in broadcast search. Organization Science, 21(5), 1016–1033.
 
4
Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to create: The Internet as a platform for customer engagement in product innovation. Journal of Interactive Marketing, 19(4), 4–17.
 
5
Ferguson, D.A. (2010) Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC, United States Agency for International Development.
 
6
Amabile, T. (1996). Creativity in context: Update to the social psychology of creativity. Boulder, CO: Westview Press.
 
8
These results were shared with us by executives at Li & Fung as part of their post-event report related to their internal crowdsourcing event called The Kitchen.
 
Literature
Amabile, T. (1996). Creativity in Context: Update to the Social Psychology of Creativity. Boulder, CO: Westview Press.
Bjelland, O., & Wood, R. (2008). An Inside View of IBM’s “Innovation Jam”. MIT Sloan Management Review, 50(1), 32–40.
Felin, T., & Zenger, T. R. (2011). Information Aggregation, Matching and Radical Market–Hierarchy Hybrids: Implications for the Theory of the Firm. Strategic Organization, 9(2), 163–173.CrossRef
Ferguson, D. A. (2010). Global Pulse 2010: Insights and Ideas from Around the World. Washington, DC: United States Agency for International Development.
Jeppesen, L., & Lakhani, K. (2010). Marginality and Problem-Solving Effectiveness in Broadcast Search. Organization Science, 21(5), 1016–1033.CrossRef
Sawhney, M., Verona, G., & Prandelli, E. (2005). Collaborating to Create: The Internet as a Platform for Customer Engagement in Product Innovation. Journal of Interactive Marketing, 19(4), 4–17.CrossRef
Steiger, D., Matzler, K., Chatterjee, S., & Ladstaetter-Fusseneger, F. (2012). Democratizing Strategy: How Crowdsourcing Can Be Used for Strategy Dialogues. California Management Review, 54(4), 44–68.CrossRef
West, J., & Lakhani, K. (2008). Getting Clear About Communities in Open Innovation. Industry & Innovation, 15(2), 223–231.CrossRef
Metadata
Title
Unleashing the Crowd: Overcoming the Managerial Challenges
Authors
Ann Majchrzak
Arvind Malhotra
Copyright Year
2020
Book
Unleashing the Crowd

Print ISBN: 978-3-030-25556-5

Electronic ISBN: 978-3-030-25557-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-25557-2_10