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2. Unternehmensgründung – aktuelle Trends gezielt aufgreifen

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Anabel Ternès von Hattburg
Published in
Gründen mit Erfolg
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Erfolgreiche Neugründungen sind die unverzichtbare Grundlage für ein interessantes Wirtschaftswachstum. Umso wichtiger ist eine professionelle Vorbereitung, die schon bei der Entwicklung einer tragfähigen Geschäftsidee beginnt. Die aussichtsreichsten Geschäftsfelder werden von innovativen Technologien geprägt, was Frauen zunächst ins Hintertreffen geraten ließ. Zwischenzeitlich setzt in dieser Frage ebenso ein Umdenken ein wie in puncto Finanzierung: Hier hat sich ein eigener Markt miteinander konkurrierender Unterstützungsangebote entwickelt, der sich gezielt nutzen lässt. Die Voraussetzungen sind also optimal, vor allem weibliche Gründer sollten sich selbstbewusst positionieren.

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previous chapter Herausforderungen für Gründer
next chapter Woher der Anspruch, dass immer alles perfekt läuft?
Title
Unternehmensgründung – aktuelle Trends gezielt aufgreifen
Author
Anabel Ternès von Hattburg
Copyright Year
2020
Book
Gründen mit Erfolg

Print ISBN: 978-3-658-25564-0

Electronic ISBN: 978-3-658-25565-7

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-25565-7_2

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