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6. Unternehmerisches Denken

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Kristin Engelhardt
Published in
Erfolgreiche Mitarbeiterkommunikation für CEOs
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Abseits der laufenden Prozesse eines Unternehmens gibt es Situationen, die den besonderen Einsatz des Unternehmenschefs und seiner Führungsriege bei der Wahl der richtigen Kommunikationsmaßnahmen fordern: wenn Change-Prozesse oder Krisen anstehen und wenn es um Corporate Social Responsibility und Internal bzw. Employer Branding geht.

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previous chapter Mitarbeiterumfagen und Evaluation
next chapter Zusammenfassung
Title
Unternehmerisches Denken
Author
Kristin Engelhardt
Copyright Year
2020
Book
Erfolgreiche Mitarbeiterkommunikation für CEOs

Print ISBN: 978-3-658-27974-5

Electronic ISBN: 978-3-658-27975-2

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-27975-2_6