46. Use of Social Media for Employment Opportunities in Kazakhstan: Case Study of a Czech Restaurant in Almaty, Kazakhstan

Standard research for a new employee is looking through thousands of resumes and following interviews and work-related tests, and then potentially the right candidate is found and they take the job offer. But is this still efficient? In today’s fast-paced world, coupled with generation Y and Z taking over the labor market, recruitment methods deserve reconsideration and modernization.

Through research done in one of the well-known restaurants in Almaty, Kazakhstan, junior researchers tested if social media can replace the classic recruitment process or if it’s impractical to modernize the recruitment system as it currently stands. The research question is answered by conducting a recruiting experiment with the use of social media and instruction on using social media in the recruitment process. Thus, the process of recruiting was analyzed, opening was closed, and guidelines for usage of new tools were made. The experiment was to design, develop, and test the social media recruitment by the researcher and the restaurant employees with self-reflection on the outcome. The final result is to develop a recruitment system where social media is a significant part of the recruitment process itself. On this basis, it is currently recommended to use social media in recruiting as an additional tool to increase the efficiency of the hiring process and reduce the turnover rate by selecting the appropriate candidate for the opening.