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User Experience Redesign Based on the Emotional Interaction Needs of Bullet Screen

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Authors
Xin Chen
Xuanlin Zhu
Published in
Advances in Usability, User Experience, Wearable and Assistive Technology
Publisher
Springer International Publishing

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Abstract

The chapter delves into the emotional needs and preferences of users interacting with bullet screens, a real-time video comment feature. It analyzes the impact of various bullet screen contents on user experience and identifies the emotional catharsis and expression that drive users to engage with bullet screens. The study employs Python for empirical analysis, extracting data from a popular video community to categorize emotional expressions and summarize users' psychological needs. The findings reveal that users predominantly send short, colloquial comments and value the real-time interaction and social connection provided by bullet screens. To address the challenges and enhance user experience, the chapter introduces the concept of 'bullet screen groups', which uses intelligent recommendation systems to group users based on their emotional expression needs, creating a more personalized and amicable bullet screen community.
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previous chapter Public User Experience Satisfaction of E-Government in China: Review and Prospect
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Title
User Experience Redesign Based on the Emotional Interaction Needs of Bullet Screen
Authors
Xin Chen
Xuanlin Zhu
Copyright Year
2021
Book
Advances in Usability, User Experience, Wearable and Assistive Technology

Print ISBN: 978-3-030-80090-1

Electronic ISBN: 978-3-030-80091-8

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-030-80091-8_74
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