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Introduction: Understanding Media and Society in the Age of Digitalisation Read chapter Read first chapter

2020 | OriginalPaper | Chapter

User Tactics and Algorithms: A Digital Humanities Approach to YouTube and Tumblr

Author : Nicolle Lamerichs

Published in: Understanding Media and Society in the Age of Digitalisation

Publisher: Springer International Publishing

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Abstract

The emergence of digital media and platforms led to a renewed interest in data-driven tools in the humanities, often labelled “digital humanities”. Such data-driven methods offer interesting insights, especially when they are combined with qualitative data on platforms, users, data and communities. By relying on both close reading and distant reading of data, this chapter shows how users produce data and actively reflect on related components, such as filtering, moderation and algorithms. Specifically, the analysis focuses on user responses to the change in policies and algorithms on Tumblr (2018) and YouTube (2019). These cases are illustrative of how content moderation, through new policies and algorithms, can affect user cultures. Overall, users are not passive audiences in these processes but identify tactics to cope with these changes.

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previous chapter Media and Communication Studies in the Age of Digitalization and Datafication: How Practical Factors and Research Interests Determine Methodological Choices
next chapter Making Sense of the (Internet) Archive: Negotiating Meaning, Memory and History in Artistic Practice
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Metadata
Title
User Tactics and Algorithms: A Digital Humanities Approach to YouTube and Tumblr
Author
Nicolle Lamerichs
Copyright Year
2020
Publisher
Springer International Publishing
Book
Understanding Media and Society in the Age of Digitalisation

Print ISBN: 978-3-030-38576-7

Electronic ISBN: 978-3-030-38577-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-38577-4_3