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2020 | OriginalPaper | Chapter

UTAUT-QiU: Technology Acceptance Evaluation Model with Integrated Quality-in-Use Assessment for Mobile UI Adapted for Low- and Post-literate Users

Authors : Nikhalesh Patel, Olga Ormandjieva, Kristina Pitula

Published in: Advances in Usability and User Experience

Publisher: Springer International Publishing

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Abstract

The Mobile technology evolution has greatly affected our lives, in terms of performing our daily tasks more efficiently and effectively. It includes recent advances in voice-enabled technology empowered by artificial intelligence, machine learning and natural language processing. Then again, technology evolution has created a problem for low and post-literate population in terms of understanding and using mobile devices with complex functionality. We intend to increase technology acceptance and the quality-in-use of MUI for low-and post-literate users by applying text-free approach combined with voice as a service. A new technology acceptance evaluation model UTAUT-QiU is proposed in this paper with the aim of assessing both user acceptance of text free MUI and MUI’s quality-in-use.

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Metadata
Title
UTAUT-QiU: Technology Acceptance Evaluation Model with Integrated Quality-in-Use Assessment for Mobile UI Adapted for Low- and Post-literate Users
Authors
Nikhalesh Patel
Olga Ormandjieva
Kristina Pitula
Copyright Year
2020
DOI
https://doi.org/10.1007/978-3-030-19135-1_18

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