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2015 | OriginalPaper | Chapter

Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany

Author : Zeynep Bilgin

Published in: Proceedings of the 1993 World Marketing Congress

Publisher: Springer International Publishing

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One of the most fundamental decisions in international marketing revolves around the selection of the market entry strategy based on various distribution alternatives available in the foreign market. The basic concern of this paper is to outline (1) the distribution channel network in Germany for textiles and apparel, (2) the channels used for the distribution of Turkish apparel in this export market.

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Metadata
Title
Utilization of Distribution Channels for Market Entry: The Case of Turkish Textiles and Apparel in Germany
Author
Zeynep Bilgin
Copyright Year
2015
Book
Proceedings of the 1993 World Marketing Congress

Print ISBN: 978-3-319-17322-1

Electronic ISBN: 978-3-319-17323-8

Copyright Year: 2015

DOI
https://doi.org/10.1007/978-3-319-17323-8_109