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Value Creation in Marketplace Platforms: A Business Model Approach

  • 2026
  • OriginalPaper
  • Chapter
Published in:
Author
Ilyass Zeamari
Published in
Digital Economy. Emerging Technologies and Business Innovation
Publisher
Springer Nature Switzerland

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Abstract

This chapter delves into the multifaceted process of value creation in digital platforms, highlighting the critical role of stakeholder relationships. It explores how trust and reputation systems facilitate reliable interactions, fostering both transactional and relational value. The text presents a conceptual framework that illustrates how buyers, sellers, and platform owners co-create value through their interactions. Key topics include the business model perspective on value creation, the role of trust and reputation in platform ecosystems, and the identification of four key intersections where stakeholder interactions drive value co-creation. The chapter concludes by emphasizing the importance of trust, personalization, and stakeholder alignment in designing resilient and sustainable digital platforms. By integrating economic, relational, and nonfinancial dimensions, this text offers a nuanced understanding of how digital platforms generate and sustain value for all stakeholders involved.
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previous chapter Digital Leadership and its Link to Digital Performance in MSME Employees in Arequipa, Peru: The Mediating Effect of Human Resource Management and Dynamic Capabilities
next chapter Digital Technologies and Informal Market Transactions: Who Buys and What Drives Their Choices?
Title
Value Creation in Marketplace Platforms: A Business Model Approach
Author
Ilyass Zeamari
Copyright Year
2026
Book
Digital Economy. Emerging Technologies and Business Innovation

Print ISBN: 978-3-032-08602-0

Electronic ISBN: 978-3-032-08603-7

Copyright Year: 2026

DOI
https://doi.org/10.1007/978-3-032-08603-7_13
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