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5. Vertriebsinformationssysteme (VIS)

  • 2019
  • OriginalPaper
  • Chapter
Published in:
Author
Mario Pufahl
Published in
Vertriebscontrolling
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Die Vertriebsinformationssysteme bilden das Fundament des Entscheidungsprozesses im Vertrieb. Sie liefern Vertriebscontroller und Management die Unterstützung, um die notwendigen Entscheidungen kurzfristig und effizient treffen zu können. Was heute als selbstverständlich gilt, war in der Vergangenheit nicht gegeben. Früher waren Planungen, die heute sehr kurzfristig möglich sind, aufwendig und schwer zu überarbeiten. Die gestiegenen Anforderungen an Vertriebsleitung und Controlling durch stark fluktuierende Märkte machten die Weiterentwicklung der Vertriebsinformationssysteme unerlässlich.

Elektronisches Zusatzmaterial

Die Online-Version dieses Kapitels (https://doi.org/10.1007/978-3-658-25351-6_5) enthält Zusatzmaterial, das für autorisierte Nutzer zugänglich ist.
Video 1
Vertriebsprozesse (MP4 55781 kb)
Video 2
Digitale Transformation Teil 1 (MP4 188436 kb)
Video 3
Digitale Transformation Teil 2 (MP4 149815 kb)
Video 4
Tools (MP4 130380 kb)

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previous chapter Organisatorische Verankerung eines Vertriebscontrollings
next chapter Trends im Vertriebscontrolling
Title
Vertriebsinformationssysteme (VIS)
Author
Mario Pufahl
Copyright Year
2019
Book
Vertriebscontrolling

Print ISBN: 978-3-658-25350-9

Electronic ISBN: 978-3-658-25351-6

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25351-6_5
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This content is only visible if you are logged in and have the appropriate permissions.