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Visionen, Leitbilder und Mission Statements als Instrumente der Führungskommunikation

  • 2021
  • OriginalPaper
  • Chapter
Published in:
Author
Helmut Ebert
Published in
Handbuch Mitarbeiterkommunikation
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Der Beitrag stellt die Führungsinstrumente Vision, Oberzweck (Englisch: massive transformative purpose), Leitbild, Mission Statement und Zielformulierung vor. Aus sprachwissenschaftlicher Sicht werden die Unterschiede und Gemeinsamkeiten erläutert. Textbeispiele verdeutlichen, worauf es bei der Formulierung zukunftsorientierter Transformations- und Führungsinstrumente ankommt. Hinweise auf die sprachlich-interaktiven Aspekte des Entwicklungsprozesses der Instrumente runden den Beitrag ab.

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previous chapter Organisationale Verankerung und Schnittstellenmanagement der Mitarbeiterkommunikation
next chapter Führungskommunikation
Title
Visionen, Leitbilder und Mission Statements als Instrumente der Führungskommunikation
Author
Helmut Ebert
Copyright Year
2021
Book
Handbuch Mitarbeiterkommunikation

Print ISBN: 978-3-658-23151-4

Electronic ISBN: 978-3-658-23152-1

Copyright Year: 2021

DOI
https://doi.org/10.1007/978-3-658-23152-1_17
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