6. Visioning a Future Agenda of Strategic Design

This chapter delves into the transformative potential of strategic design, highlighting its role in reshaping organizational structures and fostering social impact. It begins by examining the characteristics and outcomes of strategic design, emphasizing its ability to drive organizational change and innovation. The text explores how strategic design can enable new business models, such as experience-oriented offerings and social impact experiences, which not only enhance brand value but also contribute to sustainability. It also discusses the challenges and barriers to implementing strategic design in third-sector organizations, including bureaucratic constraints and the need for sustained effort and commitment. The chapter proposes a future research agenda that focuses on bridging innovation needs with social and environmental responsibility. It advocates for a holistic, systemic perspective and collaborative approaches to address complex, wicked problems. The text underscores the importance of strategic questioning and systemic inquiry in reframing problems and developing actionable solutions. It also highlights the evolving role of strategic design in fostering collaborative relationships and systemic transitions, emphasizing the need for ongoing experimentation and iterative refinement. The chapter concludes with a call for collective exploration and action-oriented research, inviting readers to engage in shaping the future of strategic design and its impact on organizations and society.