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2019 | OriginalPaper | Chapter

4. Voice Content Marketing

Author : Thomas Hörner

Published in: Marketing mit Sprachassistenten

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung

Dieses Kapitel widmet sich einer zentralen Marketingstrategie auf Sprachassistenten: dem Voice Content Marketing. Nach einigen Überlegungen zu Content Marketing aus Sicht der Werbewirkungsforschung werden Anforderungen an gutes Voice Content aufgezeigt. Es folgen vielfältige Empfehlungen und Anregungen für die Marketingpraxis für Voice Content auf Sprachassistenten.

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Metadata
Title
Voice Content Marketing
Author
Thomas Hörner
Copyright Year
2019
Book
Marketing mit Sprachassistenten

Print ISBN: 978-3-658-25649-4

Electronic ISBN: 978-3-658-25650-0

Copyright Year: 2019

DOI
https://doi.org/10.1007/978-3-658-25650-0_4