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2018 | OriginalPaper | Chapter

Volkswagen’s Diesel Emission Scandal: Analysis of Facebook Engagement and Financial Outcomes

Authors : Qi An, Morten Grimmig Christensen, Annith Ramachandran, Raghava Rao Mukkamala, Ravi Vatrapu

Published in: Big Data – BigData 2018

Publisher: Springer International Publishing

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Abstract

This paper investigates Volkswagen’s diesel scandal with a focus on the relationship between their Facebook engagement and financial performance during the period of 2012–16. We employ the big social data analytics approaches of visual and text analytics on Volkswagen’s Facebook data and financial reporting data. We specifically analyze the potential effects on the company in the diesel emission scandal years of 2014–2016. We find that the diesel emission scandal had the most impact in the short-term period immediately after its occurrence resulting in Facebook users reacting negatively against Volkswagen but also some users defending the company. In the long-term, it seems that the scandal has not impacted the company based on the analysis of both their financial data and their social media data.

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Metadata
Title
Volkswagen’s Diesel Emission Scandal: Analysis of Facebook Engagement and Financial Outcomes
Authors
Qi An
Morten Grimmig Christensen
Annith Ramachandran
Raghava Rao Mukkamala
Ravi Vatrapu
Copyright Year
2018
Book
Big Data – BigData 2018

Print ISBN: 978-3-319-94300-8

Electronic ISBN: 978-3-319-94301-5

Copyright Year: 2018

DOI
https://doi.org/10.1007/978-3-319-94301-5_20

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