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Sales Excellence

Vom Konsumenten zum aktiven Gestalter

  • 01-09-2024
  • Titel
Published in:
Author
Alexander Verweyen
Published in
Sales Excellence | Issue 9/2024

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Excerpt

Hochwertige Leads zu gewinnen, ist der erste wichtige Schritt für den B2B-Vertrieb. Doch Lead Excellence erfordert weit mehr, nämlich aus vielversprechenden Kontakten echte Geschäftschancen zu entwickeln und langfristige Kundenbeziehungen aufzubauen. Mit einem ganzheitlichen Ansatz müssen Vertrieb, Marketing und Kundenservice dabei eng verzahnt werden. …

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previous article Signalbezogene Kommunikation bringt höheren Response
next article Lead Excellence: digital lesen
Title
Vom Konsumenten zum aktiven Gestalter
Author
Alexander Verweyen
Publication date
01-09-2024
Publisher
Springer Fachmedien Wiesbaden
Published in
Sales Excellence / Issue 9/2024
Print ISSN: 2522-5960
Electronic ISSN: 2522-5979
DOI
https://doi.org/10.1007/s35141-024-2334-4

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