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Von Pipeline-Business zur Multisided Plattform

  • 2018
  • OriginalPaper
  • Chapter
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Abstract

Induziert durch die digitale Transformation vollzieht sich mehr als nur ein technologischer Wandel. Unternehmen und ganze Branchen verändern sich stark und über viele Jahre erfolgreiche Geschäftsmodelle haben von heute auf morgen ausgedient. Start-ups erobern mit innovativen Ideen in kurzer Zeit den Markt.

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Title
Von Pipeline-Business zur Multisided Plattform
Authors
J. Wehinger
S. Höflich
Copyright Year
2018
DOI
https://doi.org/10.1007/978-3-658-20779-3_6
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