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2. Was ist Digital Personal Branding?

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Author
Marina Zayats
Published in
Digital Personal Branding
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Diese Fragen stelle ich den Teilnehmern oft am Anfang meiner Workshops. Was üblicherweise passiert: Kaum eine Hand regt sich. Wenn ich dann frage, welchen Persönlichkeiten sie eine Brand zuschreiben würden, fallen Namen wie Steve Jobs, Lady Gaga oder Dieter Zetsche. Diese Übung deckt schnell einen Glaubenssatz auf, den viele Menschen über Personal Branding haben: Personal Branding muss etwas mit einem hohen Bekanntheitsgrad zu tun haben.

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previous chapter Die treibenden Kräfte der neuen Arbeitswelt: Warum wird Personal Branding zur essentiellen Kompetenz?
next chapter Den Kern der eigenen Digital Personal Brand erarbeiten
Title
Was ist Digital Personal Branding?
Author
Marina Zayats
Copyright Year
2020
Book
Digital Personal Branding

Print ISBN: 978-3-658-30173-6

Electronic ISBN: 978-3-658-30174-3

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-658-30174-3_2
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