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Versicherungsmagazin

Was nötig ist, damit Kunden "Ja, ich will!" sagen

  • 01-02-2022
  • Vertriebspraxis
Published in:
Author
Jan Schemuth
Published in
Versicherungsmagazin | Issue 2/2022

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Excerpt

Die Versicherungswirtschaft hat es bei der DSGVO-Umsetzung 2018 versäumt, ihre Kunden um die Einwilligung für Marketingmaßnahmen zu bitten. Das muss nun mühsam nachgeholt werden, denn nur so lassen sich Wachstumschancen im Bestand effizient heben. Worauf es dabei ankommt. …

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previous article Existenzielle Versicherung nur mit Bedacht umdecken
next article Mehr Nachhaltigkeit in die Versicherungswirtschaft bringen
Title
Was nötig ist, damit Kunden "Ja, ich will!" sagen
Author
Jan Schemuth
Publication date
01-02-2022
Publisher
Springer Fachmedien Wiesbaden
Published in
Versicherungsmagazin / Issue 2/2022
Print ISSN: 1616-1963
Electronic ISSN: 2192-8622
DOI
https://doi.org/10.1007/s35128-021-1017-8

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