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Published in:
2005 | OriginalPaper | Chapter
Web Mining and Online Visibility
Authors : Nadine Schmidt-Mänz, Wolfgang Gaul
Published in: Classification — the Ubiquitous Challenge
Publisher: Springer Berlin Heidelberg
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In order to attract web visitors via the internet online activities have to be “visible” in the net. Thus, visibility measurement of web sites and strategies how to optimize Online Visibility are important. Here, web mining helps to define benchmarks with respect to competition and allows to calculate visibility indices as predictors for site traffic.
We use information like keyword density, incoming links, and ranking positions in search engines to measure Online Visibility. We also mention physical and psychological drivers of Online Visibility and describe the appropriateness of different concepts for measurement issues.