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3. Wege in die Plattformökonomie

  • 2022
  • OriginalPaper
  • Chapter
Published in:
Authors
Mark Harwardt
Vanessa Haselhoff
Published in
Digitale Plattformen und Marktplätze
Publisher
Springer Fachmedien Wiesbaden

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Zusammenfassung

Nachdem in den vorangegangenen Abschnitten deutlich wurde, dass Plattformen höchst interessante Geschäftsmodelle sowohl für Betreiber der Plattformen als auch für Anbieter darstellen, ist nun zu klären, wie Unternehmen daran partizipieren können. Daher sollen zunächst grundsätzliche Wege in die Plattformökonomie vorgestellt werden. Es folgen typische Herausforderungen beim Aufbau einer Plattform und wie man diesen begegnen kann. Schließlich sollen Erfolgsfaktoren und Risiken erläutert werden.

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previous chapter Charakteristika digitaler Plattformen
next chapter Marktplätze als Erfolgsbeispiel
Title
Wege in die Plattformökonomie
Authors
Mark Harwardt
Vanessa Haselhoff
Copyright Year
2022
Book
Digitale Plattformen und Marktplätze

Print ISBN: 978-3-658-39409-7

Electronic ISBN: 978-3-658-39410-3

Copyright Year: 2022

DOI
https://doi.org/10.1007/978-3-658-39410-3_3
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