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Published in:

2019 | OriginalPaper | Chapter

6. Weiterentwicklung eines Customer Experience Managements

Author : Alexander Tiffert

Published in: Customer Experience Management in der Praxis

Publisher: Springer Fachmedien Wiesbaden

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Zusammenfassung:

In diesem Kapitel wird zunächst zusammengefasst, welche offenen Handlungsfelder im Hinblick auf die Umsetzung oftmals in der unternehmerischen Praxis bestehen (Abschn. 6.1). Damit soll der Leser dazu angeregt werden, sich selbst zu hinterfragen. Zum Ende des Kapitels werden einige abschließende Empfehlungen an Führungskräfte formuliert (Abschn. 6.2).

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