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What Do Buyers Want From Their Relationships With Optical Buying Groups? The Role of Embeddedness, Switching Costs, and Commitment Read chapter Read first chapter

2016 | OriginalPaper | Chapter

What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain

Authors : Robert Frankel, Diane A. Mollenkopf, Ivan Russo, B. Jay Coleman, G. Peter Dapiran

Published in: Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Publisher: Springer International Publishing

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Inter-organizational relationships have received significant attention in the marketing channels literature (Anderson and Weitz, 1992; Mohr and Spekman, 1994; Morgan and Hunt, 1994). More recently, the supply chain literature has emphasized the importance of cooperative inter-firm relationships for achieving competitive advantage (Mentzer et al., 2001; Rogers and Leuschner, 2004). While understanding supply chain relationships is important in the forward supply chain, relationships are important in the reverse supply chain as well.

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Metadata
Title
What do we Really Know About What we Know? The Nature of Relationship Governance in the Reverse Supply Chain
Authors
Robert Frankel
Diane A. Mollenkopf
Ivan Russo
B. Jay Coleman
G. Peter Dapiran
Copyright Year
2016
Book
Looking Forward, Looking Back: Drawing on the Past to Shape the Future of Marketing

Print ISBN: 978-3-319-24182-1

Electronic ISBN: 978-3-319-24184-5

Copyright Year: 2016

DOI
https://doi.org/10.1007/978-3-319-24184-5_23