What Factors Affect the Adoption Intention and Actual Use of ChatGPT in Higher Education? The Moderating Role of Academic Integrity
- 09-06-2025
- Original Paper
Published in:
- Authors
- Faiz Subhani
- Subayal Aftab Khan
- Maqsood Ahmad Sandhu
- Muhammad Farrukh Shahzad
- Published in
- TechTrends | Issue 5/2025
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Abstract
The rapid advancement of artificial intelligence, particularly with tools like ChatGPT, is transforming higher education. This article examines the critical factors influencing students' adoption and actual use of ChatGPT, emphasizing the pivotal role of academic integrity. Performance expectancy, effort expectancy, and social influence are identified as key drivers of adoption intention, while hedonic motivation and habit play significant roles in shaping students' behaviors. The study reveals that academic integrity moderates the relationship between adoption intention and actual use, underscoring the importance of ethical considerations in AI integration. Additionally, the article explores the impact of facilitation conditions and price value on adoption, providing a nuanced understanding of the barriers and enablers in AI adoption. Through a rigorous empirical analysis, the research offers actionable insights for educators and administrators to promote responsible AI use, enhance learning outcomes, and maintain academic standards in the era of generative AI.
AI Generated
This summary of the content was generated with the help of AI.
Abstract
The adoption of generative AI in education has revolutionized science by producing human-like texts through contextual understanding, as OpenAI ChatGPT shows. OpenAI's widely used large language model, such as ChatGPT, has become quite popular, especially in higher education. This study examines different factors influencing the adoption and actual use of ChatGPT to improve student learning outcomes. The supporting theory (UTAUT2) is applied to back our conceptual framework. This study applies the PLS-SEM method for inspecting collected data from 361 Pakistani university students. The findings reveal that performance expectancy, effort expectancy, ChatGPT self-efficacy, social influence, hedonic motivation, and price value significantly influence ChatGPT adoption intention. Conversely, habit and facilitation conditions negatively influence ChatGPT adoption intention. Furthermore, results show that ChatGPT adoption intention significantly influences the actual use of ChatGPT. Additionally, academic integrity is a significant moderator between adoption intention and influences actual use of ChatGPT. The study's findings offer valuable implications for educators and policymakers, emphasizing the need to enhance students' use of ChatGPT. By maintaining academic integrity, institutes can support responsible adoption, ensuring ChatGPT's effective use to improve learning outcomes in higher education.
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- Title
- What Factors Affect the Adoption Intention and Actual Use of ChatGPT in Higher Education? The Moderating Role of Academic Integrity
- Authors
-
Faiz Subhani
Subayal Aftab Khan
Maqsood Ahmad Sandhu
Muhammad Farrukh Shahzad
- Publication date
- 09-06-2025
- Publisher
- Springer US
- Published in
-
TechTrends / Issue 5/2025
Print ISSN: 8756-3894
Electronic ISSN: 1559-7075 - DOI
- https://doi.org/10.1007/s11528-025-01096-8
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