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Published in:

2023 | OriginalPaper | Chapter

1. What Is Social Media?

Author : Stefanie Babka

Published in: Social Media for Leaders  

Publisher: Springer Fachmedien Wiesbaden

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Abstract

This chapter describes social media in a simple and understandable way and avoids complicated technical terminology as far as possible. It shows which mechanisms make up the phenomenon of social media, who uses social media and what challenges the new attitude of society brings with it.

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next chapter The Ten Most Common Social Media Mistakes in Companies
Literature
Metadata
Title
What Is Social Media?
Author
Stefanie Babka
Copyright Year
2023
Book
Social Media for Leaders  

Print ISBN: 978-3-658-42350-6

Electronic ISBN: 978-3-658-42351-3

Copyright Year: 2023

DOI
https://doi.org/10.1007/978-3-658-42351-3_1