What’s the Big Idea? The Crossroads Between Investment and IP

The chapter discusses the challenges and opportunities faced by start-ups in attracting investment and protecting their intellectual property (IP). It highlights the importance of understanding the investment process, investor criteria, and the strategic implementation of a minimum viable intellectual property (MVIP) strategy. The text also explores the role of various types of investors, such as angel investors and venture capitalists, and the stages of financing start-ups. Additionally, it delves into the factors that make start-ups attractive to investors, including product differentiation, management team experience, and exit strategies. The chapter concludes by emphasizing the benefits of early IP management and the importance of aligning IP strategy with business strategy to enhance overall business value and investment prospects.