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Published in:
2020 | OriginalPaper | Chapter
23. What to Expect When You’re Expecting a Billion New Users
How Tech Companies Are Preparing for Users from Emerging Markets
Authors : Griffin Kao, Jessica Hong, Michael Perusse, Weizhen Sheng
Published in: Turning Silicon into Gold
Publisher: Apress
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Abstract
Can you think back to a time when you didn’t have the Internet? Not because you were on a camping trip or there was a power outage but because it just didn’t exist where you lived? It’s probably been decades since you’ve had those memories (if you’re old enough to even have them), but in the coming decades, one billion new people from around the world—give or take—will be leaving those memories behind and joining the Internet.