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3. When Interfaces Make It Real

  • 2020
  • OriginalPaper
  • Chapter
Published in:
Authors
Margot Racat
Sonia Capelli
Published in
Haptic Sensation and Consumer Behaviour
Publisher
Springer International Publishing

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Abstract

This chapter aims to reflect on the role of intermediaries that are interfaces and how their tactile attributes are “integrated” into the processing of information by consumers when browsing and searching for products through the device. We first define and explain the different type of tactile interfaces currently available on the market. Second, we discuss the tactile rendering techniques and benefits from a consumer’s perspective for online shopping.

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previous chapter Touching Without Touching: The Paradox of the Digital Age
next chapter The Future of Consumption in a Haptic-Based World
Title
When Interfaces Make It Real
Authors
Margot Racat
Sonia Capelli
Copyright Year
2020
Book
Haptic Sensation and Consumer Behaviour

Print ISBN: 978-3-030-36921-7

Electronic ISBN: 978-3-030-36922-4

Copyright Year: 2020

DOI
https://doi.org/10.1007/978-3-030-36922-4_3
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