Top

Published in:

2021 | OriginalPaper | Chapter

Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?

Authors : Povilas Foktas, Palmira Jucevičienė

Published in: Eurasian Business and Economics Perspectives

Publisher: Springer International Publishing

Activate our intelligent search to find suitable subject content or patents.

search-config

AI-assisted search

Off

Abstract

The aim of the chapter is to justify which theories have the motivation potential applicable to employees of Generation Y. The research was based on a selection of Lithuanian employees, whose socioeconomic situation is particularly deeply known by the authors of this chapter. Replies were submitted by 107 respondents. Ninety-nine were identified as respondents, who fully met the characteristics of the Y generation. Maslow’s Hierarchy of Needs theory helps to draw attention to the fact that an organization has to focus on the higher needs of esteem and self-actualization in order to motivate its employees. Herzberg’s theory is also not easily applicable to the motivation of the Generation Y employees, because it is hard to apply it in different social contexts. Vroom’s Expectancy theory and its development, performed by Porter and Lawler is highly important for the motivation of Generation Y. Goal setting Theory of Motivation may be used. It is important to ensure that the goal given to employees is understandable, clear, and can be implemented. An organization that can ensure all these factors can expect to motivate employees of Generation Y.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Online-Abonnement

Mit Springer Professional "Wirtschaft+Technik" erhalten Sie Zugriff auf:

über 102.000 Bücher
über 537 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Finance + Banking
Management + Führung
Marketing + Vertrieb
Maschinenbau + Werkstoffe
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Technik"

Online-Abonnement

Mit Springer Professional "Technik" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 390 Zeitschriften

aus folgenden Fachgebieten:

Automobil + Motoren
Bauwesen + Immobilien
Business IT + Informatik
Elektrotechnik + Elektronik
Energie + Nachhaltigkeit
Maschinenbau + Werkstoffe

Jetzt Wissensvorsprung sichern!

inform now

Springer Professional "Wirtschaft"

Online-Abonnement

Mit Springer Professional "Wirtschaft" erhalten Sie Zugriff auf:

über 67.000 Bücher
über 340 Zeitschriften

aus folgenden Fachgebieten:

Bauwesen + Immobilien
Business IT + Informatik
Finance + Banking
Management + Führung
Marketing + Vertrieb
Versicherung + Risiko

Jetzt Wissensvorsprung sichern!

inform now

previous chapter The Central European Perspective on Managerial Staff Development Practices in Local Subsidiaries of MNCs Operating in Eastern and Western Europe

next chapter Understanding Born Global Firms in Turkey: A Literature Review

Adams, J. S. (1963). Towards an understanding of inequity. The Journal of Abnormal and Social Psychology, 67(5), 422–436. https://doi.org/10.1037/h0040968.CrossRef

Alderfer, C. P. (1969). An empirical test of a new theory of human needs. Organizational Behavior and Human Performance, 4(2), 142–175. https://doi.org/10.1016/0030-5073(69)90004-X.CrossRef

Ballone, C. (2007). Consulting your clients to leverage the multi-generational workforce. Journal of Practical Consulting, 2(1), 9–15.

Broadbridge, A. M., Maxwell, G. A., & Ogden, S. M. (2007). 13_2_30: Experiences, perceptions and expectations of retail employment for Generation Y. Career Development International, 12(6), 523–544. https://doi.org/10.1108/13620430710822001.CrossRef

Choi, Y. G., Kwon, J., & Kim, W. (2013). Effects of attitudes vs experience of workplace fun on employee behaviors. Management, 25(3), 410–427. https://doi.org/10.1108/09596111311311044.CrossRef

Delfgaauw, J., & Dur, R. (2007). Signaling and screening of workers’ motivation. Journal of Economic Behavior & Organization, 62(4), 605–624. https://doi.org/10.1016/j.jebo.2005.04.017.CrossRef

Denhardt, R. B. (1993). The pursuit of significance. Belmont, CA: Wadsworth, p. 21.

Djamasbi, S., Siegel, M., & Tullis, T. (2010). Generation Y, web design, and eye tracking. International Journal of Human-Computer Studies, 68(5), 307–323.CrossRef

Eisner, S. P. (2005). Managing Generation Y. SAM Advanced Management Journal, 70(4), 4–15.

Gursoy, D., Maier, T. A., & Chi, C. G. (2008). Generational differences: An examination of work values and generational gaps in the hospitality workforce. International Journal of Hospitality Management, 27(3), 448–458. https://doi.org/10.1016/j.ijhm.2007.11.002.CrossRef

Hackman, J. (1980). Work redesign and motivation. Professional Psychology, 11(3), 445–455. https://doi.org/10.1037/0735-7028.11.3.445.CrossRef

Hammill, G. (2005). Mixing and managing four generations of employees. FDU Magazine Online, 12(2), 5–15.

Herzberg, F. (1964). The motivation-hygiene concept and problems of manpower. Personnel Administration.

Herzberg, F. (1968). One more time: How do you motivate employees (pp. 46-57). Boston, MA: Harvard Business Review.

Houston, D. J. (2000). Public-service motivation: A multivariate test. Journal of Public Administration Research and Theory, 10(4), 713–728. https://doi.org/10.1093/oxfordjournals.jpart.a024288.CrossRef

Joy, A., & Haynes, B. P. (2011). Office design for the multi-generational knowledge workforce. Journal of Corporate Real Estate.

Jucevičienė, P. (1996). Organizacijos elgsena. Kaunas: Technologija, 15.

Latham, G. P., & Pinder, C. C. (2005). Work motivation theory and research at the dawn of the twenty-first century. Annual Review of Psychology, 56, 485–516.CrossRef

Lawler, E. E., III, & Porter, L. W. (1967). Antecedent attitudes of effective managerial performance. Organizational Behavior and Human Performance, 2(2), 122–142. https://doi.org/10.1016/0030-5073(67)90026-8.CrossRef

Locke, E. A., & Latham, G. P. (1990). Work motivation and satisfaction: Light at the end of the tunnel. Psychological Science, 1(4), 240–246. https://doi.org/10.1111/j.1467-9280.1990.tb00207.x.CrossRef

Loy, D. (2010). The Y generation: They’re coming; are we ready?. Facilities. Manager, 26(1), 42–46.

Martin, C. A. (2005). From high maintenance to high productivity: What managers need to know about Generation Y. Industrial and Commercial Training, 37(1), 39–44.

Maslow, A. H. (1943). A theory of human motivation. Originally published in Psychological Review, 50, 370–396. Classics in the history of psychology. York University, Toronto. [Online]. Retrieved March 4, 2014, from World Wide Web http://psychclassics.yorku.ca/Maslow/motivation.htm.

Maslow, A. H., Stephens, D. C., & Heil, G. (1998). Maslow on management. New York: John Wiley.

McGregor, D. M. (1967). The professional manager.

Notter, J. (2002). Generational diversity in the workplace. Retrieved October 9, p. 2008. https://citeseerx.ist.psu.edu/viewdoc/download?doi=10.1.1.539.3621&rep=rep1&type=pdf

Nuttall, S. (2004). Stylizing the self: The Y generation in Rosebank, Johannesburg. Public Culture, 16(3), 430–452.CrossRef

Riley, J. C. (2001). Rising life expectancy: A global history. Cambridge University Press.

Robbins, S. P., & Barnwell, N. (2006). Organisation theory: Concepts and cases. Pearson Education Australia.

Seidler-de Alwis, R., & Hartmann, E. (2008). The use of tacit knowledge within innovative companies: Knowledge management in innovative enterprises. Journal of Knowledge Management, 133–147. https://doi.org/10.1108/13673270810852449.

Spiro, C. (2006). Generation Y in the workplace. Defense AT&l, 35(6), 16–19.

Stulgienė, A., & Daunorienė, A. (2009). Migracijos poveikis darbo jėgos rinkos pusiausvyrai. Ekonomika ir vadyba, 14, 984–992.

Thoreau, D. (2015). Locke’s goal-setting theory: Understanding SMART goal setting. [Online] Mindtools.com. Retrieved March 2015, from http://www.mindtools.com/pages/article/newHTE_87.htm.

Vroom Victor, H. (1964). Work and motivation. New York: Wiley.

Wong, M., Gardiner, E., Lang, W., & Coulon, L. (2008). Generational differences in personality and motivation: Do they exist and what are the implications for the workplace? Journal of Managerial Psychology, 23(8), 878–890. https://doi.org/10.1108/02683940810904376.CrossRef

Yilmaz, K. (2013). Comparison of quantitative and qualitative research traditions: Epistemological, theoretical, and methodological differences. European Journal of Education, 48(2), 311–325. https://doi.org/10.1111/ejed.12014.CrossRef

Title: Which Motivational Theories Are Suitable to Motivate Employees Belonging to Generation Y?
Authors: Povilas Foktas
Palmira Jucevičienė
Publisher: Springer International Publishing
Book: Eurasian Business and Economics Perspectives
Print ISBN: 978-3-030-71868-8

Electronic ISBN: 978-3-030-71869-5

Copyright Year: 2021
DOI: https://doi.org/10.1007/978-3-030-71869-5_16

Springer Professional

Abstract

Please log in to get access to your license.

Dont have a licence yet? Then find out more about our products and how to get one now:

Springer Professional "Wirtschaft+Technik"

Springer Professional "Technik"

Springer Professional "Wirtschaft"