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Published in:
2015 | OriginalPaper | Chapter
Why are Counterfeits so Attractive to Consumers? An Empirical Analysis
Authors : Bodo B. Schlegelmilch, Barbara Stottinger, Alexander Nill
Published in: Proceedings of the 1998 Academy of Marketing Science (AMS) Annual Conference
Publisher: Springer International Publishing
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Brand piracy and counterfeiting have emerged as major problems for global firms. Despite increasing efforts to improve mechanisms for the international enforcement of intellectual property rights, neither companies nor governments in industrialized countries appear able to curb the increasing supply and demand for counterfeits. Estimates suggest that the value of counterfeit goods in the world market has grown by 1100% since 1984, and a decline is not in sight.