Introduction
Overview of our research methods
Organizational design problems of crowdsourcing
Problem 1: managing crowds involves multiple steps
Problem 2: building a crowd
Problem 3: distant search, narrow attention
Problem 4: crowd involvement increases accountability
Name of challenge | Organizational design challenges | Managerial implications |
---|---|---|
1. Managing crowds involves multiple steps | There are multiple steps of crowdsourcing—ranging from defining tasks, broadcasting them to a suitable pool, attracting solutions by catering to the right incentives and selecting between the options that emerge. There are interdependencies between steps making it difficult to coordinate | Design processes that consider interdependencies between the critical steps |
2. Building a crowd | Few organizations manage to build a crowd—there is a huge success bias in the literature | Engage with the crowd by giving attention Be active in the early stage |
3. Distant search, narrow attention | Expanding the number of possible options increase the selection burden at the expense of missing out on novel ideas | Limit the options Create multiple decision points |
4. Crowd involvement increases accountability | Decisions cannot be done in isolation—the crowd become a decision partner which raises accountability issues | Ask the crowd for input in decision-making Provide sufficient feedback |