Skip to main content
main-content
Top

Hint

Swipe to navigate through the articles of this issue

Published in: Journal of Business Ethics 4/2022

21-03-2022

Why Disability Mainstreaming is Good for Business: A New Narrative

Authors: Sanjukta Choudhury Kaul, Quamrul Alam, Manjit Singh Sandhu

Published in: Journal of Business Ethics | Issue 4/2022

Login to get access
share
SHARE

Abstract

In developed economies, powerful legislative and regulatory frameworks, for people with disability (PWD) over the last five decades, have provided major motivation for business compliance with disability in the workplaces. However, developing economy like India is marked by emergent disability legislation, weak institutional enforcement and an evolving disability rights movement. In the absence of strong institutional expectations, the private sector’s role in mainstreaming the disability agenda has been largely an act of voluntary participation. Drawing upon an in-depth, multilevel, cross-functional qualitative study of four Indian information technology sector companies, this paper explores why these companies engage in pro-social corporate behaviour in favour of disability. The study locates itself in the context of conceptualization of PWD as employee stakeholders and the literature on strategic CSR. The findings reveal that strategic factors promote voluntary business engagement with disability at workplaces and contribute to understanding of workplace integration of minority employees.
Appendix
Available only for authorised users
Literature
go back to reference Banerjee, A. V., & Duflo, E. (2000). Reputation effects and the limits of contracting: A study of the Indian software industry. Quarterly Journal of Economics, 115, 989–1017. CrossRef Banerjee, A. V., & Duflo, E. (2000). Reputation effects and the limits of contracting: A study of the Indian software industry. Quarterly Journal of Economics, 115, 989–1017. CrossRef
go back to reference Barclay, L. A., & Markel, K. (2008). Ethical fairness and human rights: The treatment of employees with psychiatric disabilities. Journal of Business Ethics, 85, 333–345. CrossRef Barclay, L. A., & Markel, K. (2008). Ethical fairness and human rights: The treatment of employees with psychiatric disabilities. Journal of Business Ethics, 85, 333–345. CrossRef
go back to reference Bardy, R. (2018). Rethinking leadership: A human centered approach to management ethics. Routledge. CrossRef Bardy, R. (2018). Rethinking leadership: A human centered approach to management ethics. Routledge. CrossRef
go back to reference Baron, D. P. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of Economics & Management Strategy, 10(1), 7–45. CrossRef Baron, D. P. (2001). Private politics, corporate social responsibility, and integrated strategy. Journal of Economics & Management Strategy, 10(1), 7–45. CrossRef
go back to reference Bartlett, C. A., & Ghoshal, S. (1997). The individualized corporation: A fundamentally new approach to management. Harper Collins. Bartlett, C. A., & Ghoshal, S. (1997). The individualized corporation: A fundamentally new approach to management. Harper Collins.
go back to reference Bauman, C. W., & Skitka, L. J. (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86. CrossRef Bauman, C. W., & Skitka, L. J. (2012). Corporate social responsibility as a source of employee satisfaction. Research in Organizational Behavior, 32, 63–86. CrossRef
go back to reference Bäumer, U., Kreutter, P., & Messner, W. (2012). Globalization of professional services: Innovative strategies, successful processes, inspired talent management, and first-hand experiences. Springer. CrossRef Bäumer, U., Kreutter, P., & Messner, W. (2012). Globalization of professional services: Innovative strategies, successful processes, inspired talent management, and first-hand experiences. Springer. CrossRef
go back to reference Bhaskaran, P. (2006). Strategic leadership: Concepts and experiences. ICFAI University Press. Bhaskaran, P. (2006). Strategic leadership: Concepts and experiences. ICFAI University Press.
go back to reference Bozbura, F. T., Beskese, A., & Kahraman, C. (2007). Prioritization of human capital measurement indicators using fuzzy AHP. Expert Systems with Applications, 32(4), 1100–1112. CrossRef Bozbura, F. T., Beskese, A., & Kahraman, C. (2007). Prioritization of human capital measurement indicators using fuzzy AHP. Expert Systems with Applications, 32(4), 1100–1112. CrossRef
go back to reference Branco, M. C., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69(2), 111–132. CrossRef Branco, M. C., & Rodrigues, L. L. (2006). Corporate social responsibility and resource-based perspectives. Journal of Business Ethics, 69(2), 111–132. CrossRef
go back to reference Bruyere, S. M. (2000). Disability employment policies and practices in private and federal sector organizations. Ithaca, NY: Cornell University, School of Industrial and Labor Relations Extension Division, Program on Employment and Disability. Employment and Disability Institute Collection, 63. Retrieved March 16, 2011, from http://​digitalcommons.​ilr.​cornell.​edu/​edicollect/​63. Bruyere, S. M. (2000). Disability employment policies and practices in private and federal sector organizations. Ithaca, NY: Cornell University, School of Industrial and Labor Relations Extension Division, Program on Employment and Disability. Employment and Disability Institute Collection, 63. Retrieved March 16, 2011, from http://​digitalcommons.​ilr.​cornell.​edu/​edicollect/​63.
go back to reference Bruyere, S. M., Erickson, W., & VanLooy, S. (2000). HR’s role in managing disability in the workplace. Employment Relations Today, 27, 47–66. Bruyere, S. M., Erickson, W., & VanLooy, S. (2000). HR’s role in managing disability in the workplace. Employment Relations Today, 27, 47–66.
go back to reference Colella, A., & Varma, A. (2001). The impact of subordinate disability on leader-member exchange relationships. Academy of Management Journal, 43, 304–315. Colella, A., & Varma, A. (2001). The impact of subordinate disability on leader-member exchange relationships. Academy of Management Journal, 43, 304–315.
go back to reference Company C1 Annual Report. (2019). Annual Report 2018- 2019. India: Company C1 Company C1 Annual Report. (2019). Annual Report 2018- 2019. India: Company C1
go back to reference Company C1 Annual Report. (2020). Annual Report 2019–2020. India: Company C1 Company C1 Annual Report. (2020). Annual Report 2019–2020. India: Company C1
go back to reference Company C1 Corporate Presentation. (2013). International conference on employment rights innovative policies and innovative practices for Persons with Disabilities, 18th–19th February 2013, Vienna, Austria Company C1 Corporate Presentation. (2013). International conference on employment rights innovative policies and innovative practices for Persons with Disabilities, 18th–19th February 2013, Vienna, Austria
go back to reference Company C2 Annual Report. (2020). Annual Report 2019–2020. India: Company C2 Company C2 Annual Report. (2020). Annual Report 2019–2020. India: Company C2
go back to reference Company C2 Sustainability Report. (2020). Sustainability Report 2019–2020. India Company C2 Sustainability Report. (2020). Sustainability Report 2019–2020. India
go back to reference Company C2 Project A Internal Document. (2012). Company C2 Project a program announcement. India: Company C2. Company C2 Project A Internal Document. (2012). Company C2 Project a program announcement. India: Company C2.
go back to reference Company C3 (2019), Corporate Website, India: Company C3 Company C3 (2019), Corporate Website, India: Company C3
go back to reference Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19. CrossRef Du, S., Bhattacharya, C. B., & Sen, S. (2010). Maximizing business returns to corporate social responsibility (CSR): The role of CSR communication. International Journal of Management Reviews, 12(1), 8–19. CrossRef
go back to reference Duff, A., Ferguson, J., & Gilmore, K. (2007). Issues concerning the employment and employability of disabled people in UK accounting firms: An analysis of the views of human resource managers as employment gatekeepers. The British Accounting Review, 39(1), 15–38. CrossRef Duff, A., Ferguson, J., & Gilmore, K. (2007). Issues concerning the employment and employability of disabled people in UK accounting firms: An analysis of the views of human resource managers as employment gatekeepers. The British Accounting Review, 39(1), 15–38. CrossRef
go back to reference Effron, M., & Goldsmith, M. (Eds.). (2003). Human resources in the 21st century. Wiley. Effron, M., & Goldsmith, M. (Eds.). (2003). Human resources in the 21st century. Wiley.
go back to reference Exton, R., & Totterdill, P. (2009). Workplace innovation: Bridging knowledge and practice. AI & Society, 23(1), 3–15. CrossRef Exton, R., & Totterdill, P. (2009). Workplace innovation: Bridging knowledge and practice. AI & Society, 23(1), 3–15. CrossRef
go back to reference Filho, J. M. S., Wanderley, L. S. O., Gómez, C. P., & Farache, F. (2010). Strategic corporate social responsibility management for competitive advantage. BAR, 7(3), 294–309. Filho, J. M. S., Wanderley, L. S. O., Gómez, C. P., & Farache, F. (2010). Strategic corporate social responsibility management for competitive advantage. BAR, 7(3), 294–309.
go back to reference Gond, J.-P., Akremi, A. E., Igalens, J., & Swaen, V. (2010). A corporate social responsibility-corporate financial performance behavioural model for employees. In N. Smith, C. B. Bhattacharya, D. Vogel, & D. I. Levine (Eds.), Global challenges in responsible business (pp. 13–48). Cambridge University Press. CrossRef Gond, J.-P., Akremi, A. E., Igalens, J., & Swaen, V. (2010). A corporate social responsibility-corporate financial performance behavioural model for employees. In N. Smith, C. B. Bhattacharya, D. Vogel, & D. I. Levine (Eds.), Global challenges in responsible business (pp. 13–48). Cambridge University Press. CrossRef
go back to reference Hartley, J. (2003). Case study research. In C. Cassell & G. Symon (Eds.), Essential guide to qualitative methods in organizational research (pp. 323–333). Sage Publications Ltd. Hartley, J. (2003). Case study research. In C. Cassell & G. Symon (Eds.), Essential guide to qualitative methods in organizational research (pp. 323–333). Sage Publications Ltd.
go back to reference Hess, D., Rogovsky, N., & Dunfee, T. W. (2002). The next wave of corporate community involvement: Corporate social initiatives. California Management Review, 44(2), 110–125. CrossRef Hess, D., Rogovsky, N., & Dunfee, T. W. (2002). The next wave of corporate community involvement: Corporate social initiatives. California Management Review, 44(2), 110–125. CrossRef
go back to reference Hiranandani, V., & Sonpal, D. (2010). Disability, economic globalization and privatization: A case study of India. Disability Studies Quarterly, 30(3/4). Hiranandani, V., & Sonpal, D. (2010). Disability, economic globalization and privatization: A case study of India. Disability Studies Quarterly, 30(3/4).
go back to reference Howard, A. (2015). Humanise: Why human centered leadership is the key to the 21st century. Wiley. Howard, A. (2015). Humanise: Why human centered leadership is the key to the 21st century. Wiley.
go back to reference Husted, B. W., & Allen, D. B. (2006). Corporate social responsibility in the multinational enterprise: Strategic and institutional approaches. Journal of International Business Studies, 37(6), 838–849. CrossRef Husted, B. W., & Allen, D. B. (2006). Corporate social responsibility in the multinational enterprise: Strategic and institutional approaches. Journal of International Business Studies, 37(6), 838–849. CrossRef
go back to reference Kim, C. H., & Scullion, H. (2013). The effect of corporate social responsibility (csr) on employee motivation: A cross-national study1. Poznan University of Economics Review, 13(2), 5–30. Kim, C. H., & Scullion, H. (2013). The effect of corporate social responsibility (csr) on employee motivation: A cross-national study1. Poznan University of Economics Review, 13(2), 5–30.
go back to reference Knox, S., & Maklan, S. (2004). Corporate social responsibility: Moving beyond investment towards measuring outcomes. European Management Journal, 22(5), 508–516. CrossRef Knox, S., & Maklan, S. (2004). Corporate social responsibility: Moving beyond investment towards measuring outcomes. European Management Journal, 22(5), 508–516. CrossRef
go back to reference Kothari, J. (2012). The future of disability law in India. New Delhi: Oxford University Press. Kothari, J. (2012). The future of disability law in India. New Delhi: Oxford University Press.
go back to reference Kowal, S., & Connell, D. C. O. (2014). Transcriptions as crucial step of data analysis. In U. Wick (Ed.), The Sage handbook of data analysis (pp. 64–78). Sage. CrossRef Kowal, S., & Connell, D. C. O. (2014). Transcriptions as crucial step of data analysis. In U. Wick (Ed.), The Sage handbook of data analysis (pp. 64–78). Sage. CrossRef
go back to reference Kulkarni, M., & Rodrigues, C. (2014). Engagement with disability: Analysis of annual reports of Indian organizations. The International Journal of Human Resource Management, 25(11), 1547–1566. CrossRef Kulkarni, M., & Rodrigues, C. (2014). Engagement with disability: Analysis of annual reports of Indian organizations. The International Journal of Human Resource Management, 25(11), 1547–1566. CrossRef
go back to reference Kurucz, E. C., Colbert, B. A., & Wheeler, D. (2008). The business case for corporate social responsibility. In D. S. Siegel, A. Crane, A. McWilliams, D. Matten, & J. Moon (Eds.), The Oxford handbook of corporate social responsibility (1st ed., Vol. 1, pp. 83–113). Oxford University Press. Kurucz, E. C., Colbert, B. A., & Wheeler, D. (2008). The business case for corporate social responsibility. In D. S. Siegel, A. Crane, A. McWilliams, D. Matten, & J. Moon (Eds.), The Oxford handbook of corporate social responsibility (1st ed., Vol. 1, pp. 83–113). Oxford University Press.
go back to reference Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595–632. CrossRef Lantos, G. P. (2001). The boundaries of strategic corporate social responsibility. Journal of Consumer Marketing, 18(7), 595–632. CrossRef
go back to reference Louis, P. (2004). Affirmative action in private sector. Economic and Political Weekly, 39(33), 3691–3692. Louis, P. (2004). Affirmative action in private sector. Economic and Political Weekly, 39(33), 3691–3692.
go back to reference Lunt, N., & Thornton, P. (1994). Disability and employment: Towards an understanding of discourse and policy. Disability and Society, 9(2), 223–238. CrossRef Lunt, N., & Thornton, P. (1994). Disability and employment: Towards an understanding of discourse and policy. Disability and Society, 9(2), 223–238. CrossRef
go back to reference Malterud, K. (2001). Qualitative research: Standards, challenges, and guidelines. The Lancet, 358(9280), 483–488. CrossRef Malterud, K. (2001). Qualitative research: Standards, challenges, and guidelines. The Lancet, 358(9280), 483–488. CrossRef
go back to reference McCallum, S., Schmid, M. A., & Price, L. (2013). CSR: A case for employee skills-based volunteering. Social Responsibility Journal, 9(3), 479–495. CrossRef McCallum, S., Schmid, M. A., & Price, L. (2013). CSR: A case for employee skills-based volunteering. Social Responsibility Journal, 9(3), 479–495. CrossRef
go back to reference McLeod, J. (2013). Qualitative research methods and contributions. In M. J. Lambert (Ed.), Bergin and Garfield’s Handbook of psychotherapy and behaviour change (6th ed., pp. 49–84). Wiley. McLeod, J. (2013). Qualitative research methods and contributions. In M. J. Lambert (Ed.), Bergin and Garfield’s Handbook of psychotherapy and behaviour change (6th ed., pp. 49–84). Wiley.
go back to reference McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127. CrossRef McWilliams, A., & Siegel, D. (2001). Corporate social responsibility: A theory of the firm perspective. Academy of Management Review, 26(1), 117–127. CrossRef
go back to reference McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43(1), 1–18. CrossRef McWilliams, A., Siegel, D. S., & Wright, P. M. (2006). Corporate social responsibility: Strategic implications. Journal of Management Studies, 43(1), 1–18. CrossRef
go back to reference Mullins, J., Linehan, M., & Walsh, J. S. (2001). People-centred management policies: A new approach in the Irish public service. Journal of European Industrial Training, 25(2/3/4), 116–125. CrossRef Mullins, J., Linehan, M., & Walsh, J. S. (2001). People-centred management policies: A new approach in the Irish public service. Journal of European Industrial Training, 25(2/3/4), 116–125. CrossRef
go back to reference Muthuri, J. N., Matten, D., & Moon, J. (2009). Employee volunteering and social capital: Contributions to corporate social responsibility. British Journal of Management, 20(1), 75–89. CrossRef Muthuri, J. N., Matten, D., & Moon, J. (2009). Employee volunteering and social capital: Contributions to corporate social responsibility. British Journal of Management, 20(1), 75–89. CrossRef
go back to reference Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd ed.). Sage. Patton, M. Q. (2002). Qualitative research & evaluation methods (3rd ed.). Sage.
go back to reference Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–68. Porter, M. E., & Kramer, M. R. (2002). The competitive advantage of corporate philanthropy. Harvard Business Review, 80(12), 56–68.
go back to reference Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92. Porter, M. E., & Kramer, M. R. (2006). The link between competitive advantage and corporate social responsibility. Harvard Business Review, 84(12), 78–92.
go back to reference Sabatello, M., & Schulze, M. (2014). Human rights and disability advocacy. University of Pennsylvania Press. CrossRef Sabatello, M., & Schulze, M. (2014). Human rights and disability advocacy. University of Pennsylvania Press. CrossRef
go back to reference Salkey, J. (2005). Talent management for the 21st century. Strategic HR Review, 4, 2–2. Salkey, J. (2005). Talent management for the 21st century. Strategic HR Review, 4, 2–2.
go back to reference Schwartz, M. S., & Carroll, A. B. (2003). Corporate social responsibility: A three-domain approach. Business Ethics Quarterly, 13, 503–530. CrossRef Schwartz, M. S., & Carroll, A. B. (2003). Corporate social responsibility: A three-domain approach. Business Ethics Quarterly, 13, 503–530. CrossRef
go back to reference Snider, J., Hill, R. P., & Martin, D. (2003). Corporate social responsibility in the 21st century: A view from the world’s most successful firms. Journal of Business Ethics, 48(2), 175–187. CrossRef Snider, J., Hill, R. P., & Martin, D. (2003). Corporate social responsibility in the 21st century: A view from the world’s most successful firms. Journal of Business Ethics, 48(2), 175–187. CrossRef
go back to reference Sood, A., & Arora, B. (2006). The political economy of corporate responsibility in India, programme on technology. United Nations Research Institute for Social Development. Sood, A., & Arora, B. (2006). The political economy of corporate responsibility in India, programme on technology. United Nations Research Institute for Social Development.
go back to reference Stone, D. L., & Colella, A. (1996). A model of factors affecting the treatment of disabled individuals in organizations. The Academy of Management Review, 21(2), 352–401. CrossRef Stone, D. L., & Colella, A. (1996). A model of factors affecting the treatment of disabled individuals in organizations. The Academy of Management Review, 21(2), 352–401. CrossRef
go back to reference Stone-Romero, E. F., Stone, D. L., & Lukaszewski, K. (2006). The influence of disability on role taking in organisations. In A. M. Konrad, P. Prasad, & J. K. Pringle (Eds.), Handbook of workplace diversity. Sage. Stone-Romero, E. F., Stone, D. L., & Lukaszewski, K. (2006). The influence of disability on role taking in organisations. In A. M. Konrad, P. Prasad, & J. K. Pringle (Eds.), Handbook of workplace diversity. Sage.
go back to reference Sundar, P. (2013). Business and community: The story of corporate social responsibility in India (1st ed.). Sage Publications Private Ltd. Sundar, P. (2013). Business and community: The story of corporate social responsibility in India (1st ed.). Sage Publications Private Ltd.
go back to reference Tench, R., Sun, W., & Jones, B. (Eds.). (2014). Communicating corporate social responsibility: Perspectives and practice (Vol. 6). Emerald Group Publishing. Tench, R., Sun, W., & Jones, B. (Eds.). (2014). Communicating corporate social responsibility: Perspectives and practice (Vol. 6). Emerald Group Publishing.
go back to reference Thomas, J., & Harden, A. (2008). Methods for the thematic synthesis of qualitative research in systematic reviews. BMC Medical Research Methodology, 8(1), 45. CrossRef Thomas, J., & Harden, A. (2008). Methods for the thematic synthesis of qualitative research in systematic reviews. BMC Medical Research Methodology, 8(1), 45. CrossRef
go back to reference Vaiman, V., Scullion, H., & Collings, D. (2012). Talent management decision making. Management Decision, 50(5), 925–941. CrossRef Vaiman, V., Scullion, H., & Collings, D. (2012). Talent management decision making. Management Decision, 50(5), 925–941. CrossRef
go back to reference Vishwanathan, P., Van Oosterhout, H., Heugens, P. P. M. A. R., Duran, P., & Van Essen, M. (2019). Strategic CSR: A concept building meta-analysis. Journal of Management Studies, 57(2), 314–350. CrossRef Vishwanathan, P., Van Oosterhout, H., Heugens, P. P. M. A. R., Duran, P., & Van Essen, M. (2019). Strategic CSR: A concept building meta-analysis. Journal of Management Studies, 57(2), 314–350. CrossRef
go back to reference Waldman, D. A., Javidan, M., & Varella, P. (2004). Charismatic leadership at the strategic level: A new application of upper echelons theory. The Leadership Quarterly, 15(3), 355–380. CrossRef Waldman, D. A., Javidan, M., & Varella, P. (2004). Charismatic leadership at the strategic level: A new application of upper echelons theory. The Leadership Quarterly, 15(3), 355–380. CrossRef
go back to reference Walsh, J. P., Weber, K., & Margolis, J. D. (2003). Social issues and management: Our lost cause found. Journal of Management, 29(6), 859–881. CrossRef Walsh, J. P., Weber, K., & Margolis, J. D. (2003). Social issues and management: Our lost cause found. Journal of Management, 29(6), 859–881. CrossRef
go back to reference Yahya, F. B., & Kaur, A. (2010). The migration of Indian human capital: The ebb and flow of Indian professionals in Southeast Asia. Routledge. CrossRef Yahya, F. B., & Kaur, A. (2010). The migration of Indian human capital: The ebb and flow of Indian professionals in Southeast Asia. Routledge. CrossRef
go back to reference Zucker, L. G. (1987). Institutional theories of organization. Annual Review of Sociology, 13, 443–464. CrossRef Zucker, L. G. (1987). Institutional theories of organization. Annual Review of Sociology, 13, 443–464. CrossRef
Metadata
Title
Why Disability Mainstreaming is Good for Business: A New Narrative
Authors
Sanjukta Choudhury Kaul
Quamrul Alam
Manjit Singh Sandhu
Publication date
21-03-2022
Publisher
Springer Netherlands
Published in
Journal of Business Ethics / Issue 4/2022
Print ISSN: 0167-4544
Electronic ISSN: 1573-0697
DOI
https://doi.org/10.1007/s10551-022-05095-0